What is the USP (Unique Selling Proposition)
The USP (Unique Selling Proposition) was first used in the 1940s. The first to use this strategy is Rosser Reeves, who is considered the father of marketing in the advertising industry.
The USP (Unique Selling Proposition) was first used in the 1940s. The first to use this strategy is Rosser Reeves, who is considered the father of marketing in the advertising industry. Rosser Reeves won the elections with this strategy. According to the USP, you have to find a unique place, be different from others. Only you should use this point. For example, Dominos pizza promise “If we can’t deliver your order within 30 minutes, we’ll refund your money” or Acun’s black t-shirt or Nusret’s way of throwing salt, even Trump won the elections with this strategy.
You must make the product interesting not just make the ad different -Rosser Reeves
How Dwight D. Eisenhower won to election with USP
Dwight D. Eisenhower joined the election in the 1950s, but he had a problem, he hasn’t speech skills. If you want to win the election you must have good speech skills. That’s why they went to Rosser Reeves. Reeves decided to use TV ads. They initially viewed the idea negatively. Because that days, TV ads are only used for the product. Some people said, “They selling US president like selling toothpaste”. Eventually, they accepted this strategy. According to this strategy, they chose 1 slogan and in 20 second TV Spot only used this slogan, and they won the election.
Briefly if you use USP, be simple and different.
