6 Reasons No One Is Reading Your Blog Posts and What You Can Do About It
Blogging can be enjoyable, but it isn’t fun at all if it fails to attract the attention you need. If the analytics show that there is little to no traffic on your website because of weak content, it means that no one is appreciating your contributions towards your niche. Think of it as writing a book, only to see it gathering dust on a shelf.
This can be frustrating for novice bloggers who pour their heart and soul into work that no one reads. If this is happening to you, don’t lose hope! Here are some things you may be doing to sabotage your blog’s chances of success, as well as a few tips on addressing these issues.
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- Titles Are Not Interesting
If your blog’s headline fails to capture attention, chances are it will not be read. This is actually based on stats — only 8 out of 10 people will read the title, but only 2 out of 10 will actually click on it and read the content. To avoid this scenario, keep your target readers in mind when you are crafting titles.
For one thing, it should tell them exactly what is in the blog. Will they be inspired and learn something new? To be better than average, the title has to be unique, specific, urgent, and useful to readers. For example, ‘6 Reasons (super specific number) Why People Aren’t Reading (targets readers) Your Blog Post and What You Can Do About It (creates urgency).’
2. Pop-Ups Get in the Way
No one likes pop-ups! If someone clicks your blog only to be faced with one, it better be an offer they cannot resist. Otherwise, they will probably click away from the website in frustration. You have to give your readers time to read your content before bombarding them with pop-ups asking them to subscribe. After all, shouldn’t they be given the chance to actually see what they are signing up for first?
In other words, rather than asking them to subscribe to a newsletter, clarify what they get out of it. Will it contain tips, promotions, discounts, or better yet, will it have free items that they can actually use without paying for? The bottom line is that unless those pop-ups can give them an incentive to subscribe, your blog will not get much traffic if at all.
3. The Blog Is Not Mobile-Friendly
Most of the readers today read content on the go, and this includes blogs. If yours is not mobile-friendly, it will have a high bounce rate. Think about it. Do you want to spend frustrating minutes zooming onto a page when you can just click on it and read it without making it disappear? To avoid this, make sure that the blog collapses, i.e. the content remains at the top without being obstructed by sidebars and menus.
WordPress has hundreds of readymade mobile-friendly themes that are simple, easy-to-use, and pleasing to the eye. If you want to use your blog for lead generation purposes, make sure you hire someone to code it for you to make it more responsive.
4. You Ignore External Links
Contrary to popular belief, adding links from external websites to your blog does not reduce page rank. In fact, the more you link out to other blogs, the more value you provide to your target readers. Besides this, the website owners who see you linking to their pages may also appreciate those efforts by promoting your posts.
This doesn’t mean that you should fill your content with these links. There needs to be a balance. For instance, for a 1000 word post, you can link to over 10 websites. Think of these as quality references that can improve your blog’s reputation.
5. You Don’t Promote Your Content
No matter how amazing your content is or how many links it has, if it is hard to find, it will disappear into obscurity. To make it prominent, you have to promote your blog on several platforms such as social media channels like Facebook, Twitter, and even Instagram. With the appropriate marketing budget, you can up the ante by buying Facebook ads and boosting your blogs for maximum reach.
You can also create a loyal readership by using email. It is actually 40 times more effective when it comes to acquiring new readers or customers for a business. Encourage visitors to join your email list by creating sign up forms that collect addresses which will be automatically added to your list.
6. You Don’t Have a Content Strategy
How can you figure out topics for your blog when you don’t have a vision for it? To attract a specific type of reader, you need to write for a niche market. If you publish random topics, you will only end up confusing your readers which will fail to build you a loyal readership for the blog.
This is one of the main reasons why you should create a content strategy before creating and distributing posts. It is a detailed plan on what, when, and how you want your blog to appear on your website.
Before creating one, ask readers what kind of subjects they are interested in and use their answers to create topics. Then, create a schedule to publish that content and stick to it. That way, your audience will have fresh content to go through on a regular basis. Since they will know when you publish new content, you can get more traffic than you were previously getting.
How Smartcut Marketing LLC Can Help
If you are looking for a digital marketing agency can help you take your blog to the next level, Smartcut Marketing LLC can help. We are based in New Jersey, and we specialize in strategic and creative marketing solutions that can drive leads and boost content performance at the same time. Get in touch with us today.