Customers Lie. Get Customer Feedback But Don’t Be Surprised If They Don’t Know What They Want.
Nov 7 · 2 min read
How can a milkshake teach you how to work with data startups.

In the past, I read a Harvard Business Review case study called Milkshake Marketing. If you watch the video, you might feel that it is a bit dated, but I think it can teach us a lesson: customers do not tell you the truth, sometimes.


