Customers Lie. Get Customer Feedback But Don’t Be Surprised If They Don’t Know What They Want.

robert anzalone
Nov 7 · 2 min read

How can a milkshake teach you how to work with data startups.

In the past, I read a Harvard Business Review case study called Milkshake Marketing. If you watch the video, you might feel that it is a bit dated, but I think it can teach us a lesson: customers do not tell you the truth, sometimes.

Keep the story going. Sign up for an extra free read.

robert anzalone

Written by

Banking and Blockchain/DLT Consultant, contributing writer at Forbes. Data Scientist.

Data Driven Investor

from confusion to clarity, not insanity

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade