Eliminating Uncertainty through Clean Data

Geoff Livingston
Sep 4, 2018 · 6 min read
Understanding why actions happen can confound the brightest marketers.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker.

Uncertainty haunts marketers. A 2016 report by Accenture indicates that a majority of CMOs think that a large portion of their marketing spend fails to produce results. This lack of clarity has existed since advertising’s original geniuses forged best practices and extends well into…

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Geoff Livingston

Written by

Author of Welcome to the Machine: A Primer on AI for Marketers (coming 2019). Digital marketing pioneer, professor, & consultant. http://livingstoncampaigns.com

Data Driven Investor

from confusion to clarity, not insanity

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