Eliminating Uncertainty through Clean Data
Sep 4, 2018 · 6 min read

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker.
Uncertainty haunts marketers. A 2016 report by Accenture indicates that a majority of CMOs think that a large portion of their marketing spend fails to produce results. This lack of clarity has existed since advertising’s original geniuses forged best practices and extends well into…

