The Banging Bones Musical Tour Rattles to the End
From A Musical Product to Wishful Streaming
Around a hollow log sat five frantically bone pounding Neanderthals. Miraculously the calamity started to syncopate, inspiring the other hairy types to move to the motion. A customer’s need was born.
Music is temporal. It’s there … then it’s gone.
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With Thomas Edison’s practical application of live recording harnessed, he turned music into a repeatable commodity. We could capture sound, and package moments of time.
Then came the music masters of the industry: the labels, the publishers, the agents, all that stuff.
Then came Napster, the brief free music distribution web application, or most likely remembered as the internet music thief.
With the advances of “the internet of stuff,” music publishers began to lose control of their commodity. Amazon, and the like, set prices for content. Streamers quickly followed paying license holders very little because they could. Streamers recently lost a court battle resulting in an increased royalty payout of 15 percent. Whoopee! How does that affect the musician who has five plays, or can’t even be accepted into their fold?
In the meantime, our growing unhappy Neanderthals began to grump, complaining the music machine couldn’t pay as much as the once-profitable publishing scheme. “What’s the deal?” they began to mumble. “You can’t even buy a decent skull bonker!” The machine said, “You have to tour more”!
Years later, after the grand “Banging Bones Tour,” their spouses had shacked up with hairier partners. “Damn! Really … again! What’s a boner to do?”
“The kid looks up at Mom and says, ‘Hey Mom, I think I want to be a musician when I grow up.’? Mom looks down, ‘You can’t do both.’”
The world has changed. For the better? Not sure? The main engines driving the past music business still exist. Maybe it is time to change all that, or at least some of it, toward a more democratic grassroots approach to music distribution?
There are lots and lots of passionate musicians wanting a piece of the pie. Some do find their way into the machine’s purview. Most never do … relieved they can afford gas to the next gig.
Talent is everywhere and will grow as our world continues to change. Add the lowering price of production and distribution. Add inexpensive do-it-yourself recording. Edison’s vision will continue to expand.
What scares me is how few corporate giants are controlling so much. For me, this story ultimately ends better by initiating an alternative brand were supporting many, not the few, is the call for action.
John Cole, founder/developer Muezbiz.com