Image for post
Image for post
Image for post
Image for post

How The Blockchain Can Bring Trust And Transparency To The Advertising Industry

Vince Tabora
Dec 10, 2018 · 6 min read
Image for post
Image for post
Blockchain for advertising at the IBM booth at the 2018 NABShow. (Las Vegas, NV)
Image for post
Image for post
A smart contract can implement more trust and transparency between the publisher and advertiser. Using the Ethereum network, a smart contract is implemented by locking ETH into a digitally signed transaction that is put on the blockchain. It contains conditions that will execute upon fulfillment. In this case the publisher gets paid once they fulfill the conditions in the smart contract set forth by the advertiser. All transactions are immutable as well, so this is to prevent malicious actions on anyones part.
Image for post
Image for post
IBM, a tech giant is offering its services to developing blockchain solutions (Source IBM)
Image for post
Image for post
An example of an ads.txt file from the IAB Tech Lab.

Data Driven Investor

from confusion to clarity not insanity

Sign up for DDI Highlights

By Data Driven Investor

Our Editor's Selection  Take a look

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Vince Tabora

Written by

Electrical Engineering, Data Science, Photography, Blockchain, AI, Cybersecurity, Multimedia, EV and Autonomous Vehicles

Data Driven Investor

from confusion to clarity not insanity

Vince Tabora

Written by

Electrical Engineering, Data Science, Photography, Blockchain, AI, Cybersecurity, Multimedia, EV and Autonomous Vehicles

Data Driven Investor

from confusion to clarity not insanity

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store