How The Blockchain Can Bring Trust And Transparency To The Advertising Industry

Blockchain for advertising at the IBM booth at the 2018 NABShow. (Las Vegas, NV)
A smart contract can implement more trust and transparency between the publisher and advertiser. Using the Ethereum network, a smart contract is implemented by locking ETH into a digitally signed transaction that is put on the blockchain. It contains conditions that will execute upon fulfillment. In this case the publisher gets paid once they fulfill the conditions in the smart contract set forth by the advertiser. All transactions are immutable as well, so this is to prevent malicious actions on anyones part.
IBM, a tech giant is offering its services to developing blockchain solutions (Source IBM)
An example of an ads.txt file from the IAB Tech Lab.

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Data Driven Investor

from confusion to clarity, not insanity