I won’t sacrifice my integrity
For those of you who don’t know me, I have built a business in PR and Marketing. I speak at events, run courses, work 1:1 with people and have built a solid reputation as one the people to turn to for this type of work in the digital nomad circle.
So, I use all kinds of tools to grow not only business but my client’s business.
I was managing a tool I use with a friend of mine. The tool became overwhelming, and we decided to add more administrators, so everyone got the attention they need. We wanted to keep it personal and manageable.
Well, the new administrators wanted to add more users to our platform. I’m all for growing it! However, I pride myself on authentic, organic marketing.
Those other administrators did not share the same values.
Well, the group text got saucy, and this new admin told me that they would rather build their business with slimy marketing tactics fast than organically at a slower pace. 😖 #CRINGE
I immediately said if that were the way they’d like to run the show, I was out. I would leave this platform I helped to create. I didn’t expect them to kick me out but alas they did.
I had to stay true to my principles; to the values that helped me build a business. I couldn’t be associated with inauthentic marketing.
I had to be willing to walk away. I had to be willing to “lose” something to maintain my reputation.
However, here’s the thing, I didn’t lose anything. I gained so much clarity. I earned respect from others. I kept my integrity. I got to keep building a business that feels authentic and good to me. I get to continue promoting the values I have and walking the walk, not just talking the talk with my clients.
Here’s the thing about running a business, you need to figure out what your principles are and stick to them. Business can be this cold place where everything is money driven. If we allow money to rule our lives, it’s easy to start justifying and compromising. Those justifications and compromises may start small. You may rationalize and say that you’ll bend on your principles this one time.
Once you start the justification and compromise routine, it’s easy to keep doing it.
“It’s just this one time.”
“It’s not that big of a deal.”
“Well, this situation is different.”
Before you know it, you’ve justified and compromised so much that you’ve lost sight of who you are.
For me, money comes and goes. If I need my business to make more, I work harder. I cannot be driven by cash flow. I have to stick to what feels right. That means no working on Sunday’s. It means giving myself space to volunteer. It means not being afraid to say I’m a Christian and I adhere to those values personally and professionally. It means remaining authentic. It means that at the end of the day if my business failed miserably, the people who know me, clients, peers, etc. can say that I never let money rule the show and was always a good person.
When this new admin came in and began discussing how vital those slimy tactics were because it meant she could make more money, I knew I had to leave.
At the end of the day, we have to look ourselves in the mirror. We need to be able to say we’re proud of the person staring back at us.
If we’re not, what’s the purpose?
At the end of the day, your business started from an altruistic ideology. Every business helps someone. Keeping that in mind ensures your legacy remains a positive one.
Which legacy will you leave?