# Impact Analysis for Public Speaking: Timeframe

If you haven’t checked out my original post on impact analysis for public speaking, you can check it out here.

In short, impact analysis is the ability to analyze different impacts in arguments and compare them against each other in order to form reasons for why one impact may outweigh the other. In order to do this, you need to use weighing metrics to determine how we can quantify if an impact outweighs another.

If you were to step on a scale and weigh 100 pounds, then pounds would be the metric for you to determine how much you weigh. The same concept applies to compare impacts — you need to have metrics that allow you to effectively communicate why your impact is important than another one. This article will be discussing timeframe as one of those weighing metrics.

The timeframe is an important metric because it brings up the element of time when trying to compare impacts against each other.

There are two ways in which you can use timeframe as a weighing metric when evaluating impacts:

1. The time it takes for an impact to happen

When you are comparing impacts, the time it takes for an impact to occur is significant. You may be arguing or presenting an argument to someone and they may bring up a counter-argument. The impact analysis that can be done with the argument and counter-argument can happen along the lines of when each individual impact will happen.

For example, if my impact takes 5 years to happen but your impact takes 5 days to happen, then your impact may outweigh on a timeframe because it will happen sooner. This means the effects of your impacts, no matter what they are, are going to happen quicker than mine which is why your argument is more relevant.

However, the opposite can also be said. If you were arguing about the effects of climate change, your impacts may take much longer to happen vs. someone else’s impacts. However, in this scenario, your impacts would outweigh even if they take longer to occur because of the context of your situation, that being the devastating effects of climate change.

2. The time an impact actually lasts for

This is another way to compare impacts. In this context, the timeframe would be used to describe how long an impact will occur for vs. the time it takes for the impact to happen.

For example, let’s assume we are weighing between the impacts of poverty and extinction. When extinction happens, it would happen immediately. Everything and everyone would die and the impact would be over. However, when poverty occurs, the impacts of poverty last for generations because people stuck in poverty have a hard time trying to get out of it.

Whether you were giving a public speech or generally comparing the impacts in a conversation, you could analyze how one impact may outweigh another based on how long the impact occurs. Some could argue an impact outweighs because it lasts longer, while others can argue that the impact actually outweighs if it lasts for a less amount of time. Nonetheless, you can present your impact analysis for whatever you are trying to communicate using this weighing metric.

When you are public speaking and trying to present an argument, being able to analyze impacts about whatever you're speaking about in terms of time frame can be significant in trying to convince your audience of your message. It gives the audience context about the time it will take for or how long it will occur for when explaining the impact that you believe is meaningful in your message.

Comparing impacts effectively ultimately comes down to you being able to articulate your metrics of comparison in a way that actually grabs an audience’s attention. Time frame is one of the key metrics you can use when giving a public speech to be able to effectively analyze impacts.

Just make sure you don’t run out of time before your speech ends!

Here is an interactive document I created to help with understanding Weighing Impacts with Timeframe. It goes along with the ending activity that is linked above in the YouTube video. It has a couple of scenarios and then answers listed below on understanding how to answer the scenarios presented. You can download it for free here.

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