Pinterest Visual Search: Statistics, Advertising, and How to Get Started With Pinterest Lens.
Pinterest’s visual search technology has improved dramatically, notably through the launch of Pinterest Lens.
When a user does not quite have the words to describe what they are looking for, they can now use their smartphone camera as the search input.
The implications for fashion or home decor companies should be significant, as visual search opens up an entirely new way to interact with their audience.
This is important, as we can say that visual search creates a genuinely novel behavior that has not existed before. Where voice search often denotes simply a different input format while the intention itself remains constant, visual search allows us to search for objects that we didn’t know how to find in the past.
For example, if someone is looking for inspiration for an outfit for an upcoming event but cannot describe what they are looking for, they can receive some assistance from Pinterest’s Lens the Look product. The user can take an item of clothing as the stimulus for the search, providing Pinterest with a starting point to identify related items in its image database.
Brands that work with computer vision algorithms can have their items ranked highly in Pinterest search results. Given Pinterest’s healthy conversion rates (9% for baskets of $1–$199 in value), it is worth paying this platform close attention.
Of course, more industries will soon unlock the potential of visual search.
With that in mind, the guide below contains some important Pinterest visual search user statistics, along with details on how Lens interprets queries, and how brands can start advertising on Pinterest today.
To find out more about visual search, check out:
Pinterest Engineering blog