Power and the Powerless how society reveals itself without electricity

Chris Knight
Oct 11, 2019 · 5 min read

California is in the dark. People are in the streets. Life has stopped. This is the story Californians are now living with. The real story is how a natural ecosystem solicits such chaos. What does the new ecosystem say about customers, clients and other prospects in business?

Our forefathers lived without electricity. Our foremothers held households together without electricity.

Why is it society finds itself at a standstill because lights don’t come on? Why is it such a sacrifice to turn off a power grid in the interest of public safety? Let’s take a quick read together to see how people became so helpless. Let’s reflect how helpless feelings create a way to improve your business approach from something that seems arbitrary.

Society has evolved to interface every aspect through electronic devices. I argue society has degraded in resourcefulness and overall knowledge. True technology devices greatly enhance our ability. An Olympic weightlifter with reinforced steel exoskeleton is Hercules. The real issue surfaces when a new generation is born. What happens to the next generation when they can be as strong as the weightlifter without the training? If you give someone the option to take the easy route — they typically take the easy route.

We no longer take people at their word about certain topics. Instead of writing notes, researching and committing to memorizing knowledge (who, how, what, where)…we Google.

In a world where knowledge is at our fingertips why memorize anything? Just Google it when you need it.

Humanity is a species of convenience. Hard work is a character trait built through perseverance. What happens in societies where hard work is eliminated? Entitlement has permeated through all aspects of society. People ask me sometimes what are the secrets to finding income success in an independent entrepreneurial environment?

The answer to success is simple. “I stay around long enough to let the opportunity occur”.

Most people wash out. Most people cannot tolerate discomfort. Most people will not work well under pressure. The lack of tolerance originates from a young age. Rather than deal with hard work at small scale the ease of technology eliminates it altogether. We no longer walk to the store one mile down the road to carry the groceries back. We no longer have to put a fan on to cool down. We don’t sweep any more because a little robot does it for us. Now we are about to abandon the focus required to drive a car for self-driving vehicles.

The faster we get our goals, the easier we accomplish tasks, the less we research to discover the right answer, and the ease of attaining environmental comfort equals one word…“Entitlement”.

Pacific Gas & Electric Co customers confronted sweeping power outages. The central focal point was safety and wildfire avoidance. The response from the public was an outcry. According to the Los Angeles Times a total of 730,000 customers across 34 counties had power cut.

A quote from Michael Welcome,45, of Clear Lake California is as follows, “They are putting us back in the Stone Age. You can’t think of something else to do?” (Source: Los Angeles Times)

The response from PG&E Executives were “We appreciate the significant impact that turning off power has for our customers and the state,” said PG&E spokesman Paul Doherty, “and we absolutely share the state’s focus on reducing the impact of wildfires. That’s why we took this action. And we did not take it lightly.” (Source: Los Angeles Times)

The issue is deeper than society’s effect on business. Society degrades its resilience when it lacks the capability to function without robust technological infrastructure. Humans need to be resilient to survive. Survival is a learned trait. No one is born into this world self-sufficient.

Business is all psychology. You have to understand your audience to market to it. Understanding how society has changed is important to customer and client success.

Businesses today will only thrive by 1) satisfying the natural urge for human convenience or 2) awakening the latent instinct to rebuild human resilience.

Both are fundamental approaches that work in today’s climate. Business to Business or Business to Consumer do not affect human instinct. Understanding human instinct, human intuition and human intentions unlock successful business. All success starts with skill in people. The few knowledgeable enough to study society are the ones that provide products society wants.

Never think you’re the first to do something. Never think you’re the one to tell people what they want. People are people. You will always get more by giving what someone initially wanted. Convincing someone what to want is an entirely different ball game. It’s not impossible but it’s hard. Even something as arbitrary as a power outage can help your business. You must look at the relationship to discover its usefulness. Follow me on Medium or subscribe to my newsletter to learn more insightful advice.

To your knowledge success!


About Christopher: Christopher Knight Lopez is a Professional Entrepreneur. Christopher has opened over 7 businesses in his 14-year career. Christopher’s purpose is to take advantage of various market-driven opportunities. Christopher is a certified Master Project Manager (MPM), Master Financial Planner (MFP) and Accredited Financial Analyst (AFA). Christopher previously held his Series 65 securities license. Christopher also has his General Lines — Life, Accident, Health & HMO. Christopher has managed a combined 286mm USD in reported Assets Under Management & Assets Under Advisement. Christopher has work experience in 29 countries, raised over 50mm USD for various businesses, and grossed over 7.5mm in his personal career. Christopher worked in the highly technical industries of: biotechnology, finance, securities, manufacturing, real estate, and residential mortgages. Christopher is a United States Air Force Veteran. Christopher has a passion for family, competitive sports, fishing, martial arts and advocacy for entrepreneurs. Christopher provides self-help classes for up-and-coming entrepreneurs. Christopher’s passion to mentor comes from the belief that entrepreneurs need guidance. The world is full of conflicting information about entrepreneur identity.


Data Driven Investor

from confusion to clarity not insanity

Chris Knight

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Christopher is a Professional Entrepreneur with over 13 years of experience, a Master Project Manager, Financial Analyst, & Master Financial Planner

Data Driven Investor

from confusion to clarity not insanity

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