The most understated aspect of being an entrepreneur

Photo by Quintin Gellar

There are a ton of Entrepreneurship events out there. I attended many of them during my years as a student, before founding my company.

3 years after launching my digital agency, I can say in retrospect that one of the most understated aspects of starting your business, is the importance of sales. In fact, sales is hardly ever mentioned.

The reality is that, as a founder, you are the face of the company, and its primary salesperson (until it grows beyond a certain point). As an introvert, and someone from a technical, nerdy, computer science background, this realization was very painful to me. I never thought of myself as being a salesperson, in fact, I thought of “sales” as somewhat of a dirty word.

I was naive enough to think that all that matters is the quality of your service or product, and that the rest will follow. I was wrong. As the saying goes, “nothing happens until someone sells something”.

Reflecting on this, I remembered all the conferences that gave me the impression that I knew all I needed to start a company, but that didn’t prepare me for this at all.

So here is my cautionary tale: if you intend to launch your company some day, don’t make the same mistake I did. Learn about sales, be intentional about it, obsess over it, because it will be instrumental to the success of your company.