We sat down with the founders of Tide, Issac Elnekave and Michael Loewy for a discussion on their origin story, Tide Foundation, and the future of the Tide protocol at SXSW 2019, filmed in Australia House on Rainey St, Austin TX.
Tide.org: Decentralised Personal Data Economy.
Privacy is more than a human right, it’s an asset.
Welcome to Tide’s personal data economy. Allowing for the safe storage, sharing, and monetization of your personal data, that’s held by the businesses you interact with.
Over 90% of us feel like we have no control over our personal data. And the explosion of recent privacy breaches makes us less trusting to share it. In turn, many of us often provide inaccurate, incomplete and unreliable data about ourselves.
What People Don't Get about Privacy? - Data Driven Investor
You know the feeling. Whether it is for access to an app, a subscription, or your favorite pair of sneakers. You press…
Yet businesses rely on this data to craft products and services that, as customers, we expect to be relevant, convenient and of high quality. Everyone loses. Businesses now also face costly and complex regulatory measures aimed at protecting our data. This can drain them of valuable resources, making it difficult to do business. We want relevant products and services. Businesses want to market and provide them.
There needs to be a better way of interacting, while also treating our personal data in a way that is consensual, transparent and rewarding for everyone.
Enter Tide, a community-driven personal data economy, allowing for the safe storage, sharing and monetization of personal data. It does so by enabling a business to lock your personal data in a vault and provide you with the only key. This vault can be utilized and traded with your permission and reward.
Tide is a not-for-profit, community-driven foundation charged with the stewardship and mass adoption of the Tide protocol.
The Tide foundation vision extends beyond the Marketing Singularity point, to a reality where an individual’s sovereignty over their privacy extends beyond data — to their mindshare. Offering control and remuneration for not only people’s information but also their attention and intentions. Offering businesses the ability to not just coopete and profit over their audience insights, but to engage directly with that audience intentions, in the most contextual, consensual and timely fashion.
For more, check out https://tide.org/