Utilizing the potential of Social media for Digital marketing

With an excess of 4 billion people using the Internet, more than 50% of the World’s population is online. The smartphone revolution has given accessibility of numerous social media platforms to the people in the palm of their hands. These platforms have not only become popular as socializing tools but as digital marketing launchpads.

Recent statistics show that 68% of people use their cell phones for Facebook, while a staggering 86% get on Twitter from their mobile devices. Social media usage has, in fact, become synonymous with the use of the Internet. Facebook alone has more than 1.5 billion profiles! This can only grow from here.

As a business owner, you can effectively use the power of digital marketing on these social media platforms to reach out to your customers, promote your brand name & create business leads. However, this is easier said than done since varied social media platforms have different dynamics and you need to know how to post your message — like the right length, tone of the message, and text for every digital channel.

As I said before there are numerous platforms that are equally effective as your marketing tool, but you need to figure out which one suits your product & supports your niche. Personally speaking, I am an avid blogger who uses Twitter & LinkedIn on a…