What is Augmented Reality

Girish Margam
Aug 1, 2018 · 3 min read

Augmented Reality is an ability to overlay any digital or virtual layer into real world. It was started in 1962 with and simulator called sensorama. Sensorama was a mechanical device, which includes a stereoscopic color display, fans, odor emitters, stereo‐sound system, and a motion chair. While it still functions today, audiences cannot interact with it.

What is Augmented Reality?

Augment means to enhance something. Augmented reality (AR) is adding graphics, sounds, and touch feedback to the real world to enhance user experience. AR is adding something to the real world for the user which is computer generated and motion-tracked. In simple words, it is a digital addition to the user’s world.

You can use AR for various purpose like to see any product like AC, TV in real-time inside your house using a mobile app, and place a product in places inside your house. This will give you an exact idea how that product will look in your house.

It is also used to diagnose any issue with your consumer durable and used as manuals for your products showing real-time instructions. AR is also used for Lego toys; you can see this in a Lego store. Take a Lego box and show it in front of a screen with a camera and you can see the entire model animated in the screen.

AR can be used in education and medical sectors. You can display objects on tables, show messages on floating windows. It is a good way to persuade your consumers and make them purchase — a great marketing technique.

Real World Example

First ever AR application was found in USA’s fighter jets HUD (heads up display). A transparent glass screen was used to project the symbols of other planes and missiles, which helped pilots to see and aim better. Nowadays HUD is used in cars which show speed navigation on the windscreen.

We know Pokemon go — it was one form of AR.

All the face-filters you use in Instagram and Snapchats are different forms of AR.

It is used in surgical procedures which helps to reduce the risk of operation.

Google Glass is a form of AR, Google lens is also a form of augmented reality, with these google is trying to get into augmented reality.

Ikea is using augmented reality, for persuading customer to buy their furniture. They are providing an app through which you can place their furniture in your home and see how good it looks.

Sky Map uses AR to show stars and planets through your mobile screen in real world.

Augmented Reality is widely used but in a primitive way. This is because we do not have proper hardware and software that can allow us to experience an augmented city. But if this is improved we can most likely see significant growth of this field in the next 5–10 years.

Originally published at ReviewStories.

Girish Margam

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