What’s your personal story?
Storytelling has become a real up-to-date trend. The market analysts share the investigations that show some astonishing things. If one talks about the issues especially important for him, the readers see this person as the friend. Maybe, everyone seems so close and dear when he does not hide his problems and sincerely explain how he got out of them.
Sometimes we are afraid of being sincere
Johnny wanted to set up a blogging business. He heard a lot of pieces of advice but still didn’t believe that his personal story could be interesting. Again and again, he told;
- My life is so dreary, my work is really mundane. So, nobody is going to be interested in my stuff…
Sounds familiar? If so, read this story till the end, and you’ll find out the real circumstances.
As Johnny was an ardent traveler, he decided to cover the topics connected with the surprises and dangers of trips. Even though he overcame a lot of difficulties during the travel, he was afraid of writing in a personal and friendly style. You know, he was scared to seem ridiculous.
So, he just offered some widespread information that was common for the majority of similar blogs. The result was sad yet expectable.
The traffic on the website was enormously small.
It seems people are afraid of telling stories
Daniel H. Pink, the author of the book ‘A Wholly New Mind’ told that storytelling is one of the most important skills which every successful and ambitious person should possess. He persuaded: storytelling brings some vulnerability and the sense of fragile manner to the image of its author. Daniel H. Pink claims the readers and clients love that.
Here we will shock you. According to the statistics, nine out of ten employers confirm that they have no idea how to tell a personal story. At the same time, 90 percent of all the visitors of public events complain of being bored listening to the common truths and sweeping in the executives’ speeches.
Why did it happen?
A study by the American Association of Retired Persons (carried out in 2010) figured out that 35 percent of people older than 45 are ‘chronically lonely’. Next, nearly 20 percent of the citizens of America (what makes around 60 million people) suffer because of the solitude and constant ruminations.
As the response to such a problem, mass media started opening projects that are somehow connected to the storytelling. For instance, one of them is TED, the independent education platform that invites prominent personalities from all over the world to tell their stories in front of the huge audience.
I remember one that seemed the most touching ever.
This story was shared by the famous writer, the author of the Harry Potter stories, Joanne Rowling. She claimed to have been living in a poverty not having a belief to become as popular as she is now. Having worked in a social organization, she had two meetings that changed her life and gave her powers to live after a painful divorce. Particularly, Joanne Rowling spoke with the victim of tortures; for many years the writer could not forget how this person shook her hand and wished good luck. The second occasion occurred when Joanne was invited to enter the room with the refugee from the totalitarian state. She told she had never heard such a terrible shout as when she looked at this man who had just known his mother was killed in his native land.
As well, a great deal of stories was told by such prominent personalities as Steve Jobs (especially about his fatal illness and attempts to continue years of life) and Oprah Winfrey (who told openly about racial discrimination she used to experience).
How to write an impressive story
Even though there could not be any recipes when it takes to the personal story of your life, there are several airtight principles:
- Human failure;
- Unpredictable points.
The story that reflects those traits and feelings will always be interesting and involving for all the readers.
Finally, we are going to give you some ideas for the storytelling in the business:
- Creation stories: ‘Who am I?’, ‘Who are we?’;
- Value stories: ‘How do we work?’, ‘What do we believe in?’;
- Vision stories: ‘Where are we moving?’