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I worked as a product manager at one of the most powerful departments at Google from 2014 to 2019, here’s what I learned.

Google is one of the most fascinating internet companies — with the highest of margins it is an absolute money printing machine. It practically invented web search…


Balancing is standard practice in statistics. Here’s a simple example showcasing why we need to balance the data to arrive at a correct conversion rate uplift measurement.

Let’s say we are trying to measure conversion rate between version A and version B of your e-Commerce website. Except in this special…

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DataMilk is on a long-term mission to “fix the internet” with AI

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