Smartphone, iPhone is not the first, but it is the one that redefines the “smartphone”. The same is true for many technologies. Apple is not the first pioneer, but with its own product capabilities, it has transformed it into industry trends, leading the development of smart phones, such as capacitive screens, retina screens, sliding unlocking, HDR cameras, fingerprint recognition, face recognition, TWS headsets are the masterpieces. Some trends that are considered “wrong direction”, such as big “bangs” and removing the 3.5mm headphone jack, can’t escape Apple’s boost. Mobile phone manufacturers like to benchmark the iPhone, which also shows the strength of Apple.
But another fact is that, compared with the previous iPhone innovation, other manufacturers followed, and the relationship between the two gradually changed, and the iPhone became a “follow the trend.” This trend has become more apparent in recent years.
From small screen to large screen to full screen
The most well-known are the iPhone 6 and 6 Plus in 2014. This year, the screen size of the two iPhones launched by Apple exceeded 4 inches for the first time, and the iPhone 6 Plus reached 5.5 inches.
At that time, the market was already flooded with large-screen mobile phones of many models, and consumers also showed a higher willingness to spend on large-screens. Whether it was for market reasons or not, Apple chose to follow suit. It was from this time that Cook gradually bore the infamy of betraying Jobs, because the Joe gang once strongly opposed large-screen mobile phones.
It turned out that consumers’ preference for large-screen mobile phones did help the iPhone 6 series achieve excellent sales.
Until the full-screen era in recent years, the market changes faced by the iPhone are the same. As it should be, Apple once again chose the market, choosing a full screen, even with a “big bang”.
If the appearance changes of mobile phones are just irrelevant appearance design, but even the leading imaging technology and screen technology of the Jobs era have begun to give way to people, it can well explain some problems.
From single shot to double shot to triple shot
The iPhone 7 Plus in 2016 became a key point. The camera technology that Apple has always been proud of began to “fall”-the first dual rear cameras landed on the iPhone. Just before this, the dual camera solution has been explored by other mobile phone manufacturers.
In 2011, HTC and LG respectively launched two rear dual-camera smartphones, the main purpose is to enhance the ability to shoot 3D videos and 3D photos, but limited by the performance of the phone’s sensor and processor, the effect is not perfect, and the market responds. mediocre.
HTC is the main reason for the maturity of dual cameras. The HTC One M8 released in 2014 is equipped with a 4-megapixel UltraPixel main camera and a 2-megapixel secondary camera. The latter is responsible for capturing depth information and integrating it into the final image. In addition to the reddish color of the camera of HTC One M8, it almost achieved the best solution at the time technically. Unfortunately, HTC has been in decline and failed to achieve better market performance.
Subsequently, in 2016, LG released a dual-camera solution with an ultra-wide-angle lens, and Huawei P9 brought a combination of RGB color photos and black and white photos, further improving the dual-camera technology. Rear-mounted dual cameras have gradually become the mainstream of the market, and Apple barely catches a ride.
The iPhone 7 Plus also failed to escape the above solution. The dual cameras have 12 million pixels. The difference is that the focal length is different, one is 28mm and the other is 56mm. The main function is to achieve zoom function without losing too much image quality. This non-core functional innovation seems to faintly see Apple’s unwillingness after “following the trend”.
After the dual-camera, the three-camera system on the iPhone 11 Pro in 2019 will inevitably become popular. Because there have been many three-camera mobile phones on the market before this, the outstanding one is Huawei P20 Pro. However, Apple has also brought the widely praised smooth zoom and lens switching, as well as powerful smart HDR. There are few rivals in camera latitude, which can be regarded as saving some face.
Of course, the iPhone’s camera is still strong, and it is still one of the best mobile photography, but you can hardly classify it as an innovator and pioneer of technology. Faced with the upcoming iPhone 12, it was revealed that it will be equipped with LiDAR lidar, but can it become the key to Apple’s re-leading imaging technology?
The screen will not be the end
The screen is similar to the camera. At first, the iPhone was in the leading position in the industry. It was Jobs who popularized the concept of Retina Display on the iPhone 4: “When you hold something 25–30 cm away from you, its resolution As long as you reach the “magic number” of 300ppi (300 pixels per inch) or more, your retina will not be able to distinguish the pixels.” Since then, the mobile phone will enter the era of high resolution.
But on the high refresh rate screen, the iPhone is strangely behind.In May last year, OnePlus released the OnePlus 7 Pro equipped with a 90Hz refresh rate screen. This screen, which is called “you can’t go back when you use it,” immediately became a hot pursuit point for mobile phone manufacturers. Nowadays, not only the flagship models are adopted, but even the low-end models are also beginning to spread.
This time Apple’s actions finally kept up. The hardware has not arrived, and the software has come first. Although the iPhone 12 has not yet been released, a high refresh rate option has already appeared in iOS14 released in June this year. It is self-evident to prepare for a high refresh rate. However, according to the latest news, the possibility of iPhone 12 with 90Hz or 120Hz high screen refresh seems to be decreasing, and the details can only be seen on the day of the press conference.
It is worth noting that as early as 2017, Apple adopted ProMotion technology on the iPad Pro, which supports a 120Hz refresh rate, but on the mobile phone, this selling point was for nothing. It can also be seen that Apple’s technical strength is still top, but it lacks the courage to disrupt the industry. I have to say that this conservative attitude hinders the advancement of the iPhone.
However, in recent years, Apple has not made no achievements in mobile phone screens. For example, HDR 10 and Dolby Vision (Dolby Vision) brought by iPhone 8 and iPhone X in 2017 are still very good display technologies.
If we extend the product line a bit, we can see more examples of Apple taking a slower shot, such as the side fingerprint of the new iPad Air, and the independent networking function of Apple Watch, such as the unsatisfactory HomePod.
From a consumer’s point of view, the iPhone’s camera is still very strong; even without a high screen, iOS animation is very smooth the iPad lacking a side fingerprint is still an iPad; the Apple Watch is still one of the best smart watches… Apple is still the strongest player in this market. It’s just that after becoming a “follower” again and again, it is not so cool.