“Twitter governing the country” Trump and Biden Social media performance
The active performance on Twitter in the past four years has earned US President Trump the title of “Twitter governing the country.” Although he has repeatedly publicly condemned Facebook and Twitter for helping the Democratic candidate Biden, social media is still one of Trump’s main battlefields. But whether Trump can reverse the absolute disadvantage of the polls in the final battle, social media will not be the decisive factor.
According to the real-time statistics of CrowdTangle, a data platform affiliated to Facebook, Trump has posted 720 posts on Facebook in the past 30 days and has received more than 130 million followers and interactions, while Biden has only posted 317 posts and received 1,800 Ten thousand followers. Biden posted 149 posts on Instagram, Trump has only 89, but Trump’s likes and comments are still nearly 27 million higher than Biden.
Compared with last month, both Trump and Biden’s attention on social media platforms has increased, and the gap has further widened. Last month, Trump got 86 million followers on Facebook, while Biden got 10 million.
But in terms of interaction rate, Biden’s performance on the above two platforms far surpasses Trump, at 1.98% and 4.86%, respectively, while Trump has only 0.61% and 2.94%. The interaction rate is a criterion for judging the true attention of a social media account. Taking Facebook as an example, the interaction rate is calculated by dividing the total number of people who liked, commented, reposted, and clicked on a post by the number of users touched by the post.
This trend is also reflected on other major social media platforms. According to data released by SocialBlade, a data website that tracks social media, Trump’s videos have been viewed 207 million times on YouTube in the past 30 days, while Biden has only 29 million views.
But on Twitter, Trump’s favorite social media platform, Biden’s performance turned over on the eve of the election. News website Axios cited data from analytics company Conviva and pointed out that the average number of retweets and comments on Biden’s tweets in September reached 106,000, exceeding Trump’s 102,000 for the first time. But Trump’s Twitter account has more than 87.3 million followers, while Biden has less than 11.5 million.
There was an episode in Trump’s Twitter account recently. Dutch security expert Victor Gevers said that he successfully logged in to Trump’s Twitter account using the “Maga2020!” password. “Maga” is the abbreviation of “Make America Great Again”, which means “make America great again” and is also Trump’s campaign slogan.
But White House Deputy Press Secretary Judd Deere denied the news. A Twitter spokesperson also issued a statement saying that there is no evidence to prove the above news and that security measures have been taken on election-related accounts.
The performance on social media does not pack the votes for the success of the election, but Trump’s previous encounters with technology giants show how much he attaches importance to this battlefield.
On the other hand, the fast spreading speed and wide range of social media made Trump’s various controversial remarks invisible, and it also provided a starting point for the “deep blue” Silicon Valley giants to attack Trump.
In recent weeks, Trump has repeatedly published misinformation on social media about mailed ballots, the new crown epidemic, and allegations of Biden corruption. Some of the posts were forcibly deleted or labeled as “fact check”.
Trump issued an article on the 15th accusing Twitter and Facebook of dismissing an article in the New York Post that exposed the secret email exchanges between Biden and his son in Ukraine on the grounds of doubtful authenticity. Republican Senator Josh Hawley said in a letter to Facebook CEO Zuckerberg that this approach shows that Facebook is biased against the two candidates.
The Senate Judiciary Committee decided on the 22nd to issue subpoenas to Twitter and Facebook CEOs requesting them to accept questions on the above incidents.
According to the latest report released by the US Media Research Center (MRC), from June 2018 to October 2020, Twitter and Facebook conducted 65 reviews of Trump personal and his campaign-related accounts, but no review at all. Biden’s account. The center’s analysts Corinne Weaver and Alec Schemmel said this approach seriously hurt Trump’s right to speak out on social media.
Another MRC study also found that more than 90% of political funds on Twitter and Facebook go to the Democratic Party, including personal donations from employees and sponsorships for the Political Action Committee (PAC), totaling millions of dollars.
Trump has repeatedly protested against unfair review of him on Twitter and Facebook. Republicans say that these platforms have lost tolerance for different political opinions under the urging of extreme leftists, and have suppressed conservative voices without evidence.
The US Department of Justice announced last month’s legislative proposal to reform Article 230 of the 1996 Communications Regulation Act, restricting the legal immunity of Internet companies, so that online platforms can be held accountable when they illegally review speech and deliberately facilitate online criminal activities. Its responsibility. The clause stipulates that social media platforms are not required to be legally responsible for content posted by users.
But in fact, the political game on social media is not important to most American voters. A study released by the Pew Research Center on the 15th showed that 92% of the content on Twitter is produced by 10% of highly active users. Interestingly, 69% of these users are Democrats or independent voters who tend to be Democratic.
Voters are more concerned about topics that are closely related to their own interests. According to a survey released by the Kaiser Family Foundation (KFF) in September, 32% of registered voters said that the economy is the primary factor affecting their decision-making, followed by the new crown epidemic (20%), justice and security (16%), and race relations. (14%).