Iris Rigter
May 29, 2018 · 4 min read

It is an integral part of your website: the domain name. Your site’s address influences your online marketing efforts and your findability on the web. But obtaining that fitting domain name isn’t easy. Many domains are taken and finding the right one can cost you hours if not days. Fortunately, there are methods and tools available to simplify up this process.

Most domain registries operate on a simple first-come, first-served rule for domain name registrations. It is probably the most fair system to use in an environment as vast as the Internet, but it has its drawbacks. Nowadays many domains are already registered and as Internet use around the world continues to grow, this problem will only get bigger. The constant release of new types of domain extension is meant to accommodate this increasing demand, but not all of them will fit your business plan.

Getting Your First Pick

Let’s say you already have a WordPress subdomain on which you post your cookie recipes. It is starting to attract a pretty decent worldwide following, and you are ready to move your website to an independent domain. The ideal option for your site would be, but that domain name is in use by someone else. If you are set on that name there are two options:

1. You can contact the owner of the domain name to see if they will sell the domain to you. For smaller websites, this may be a viable route. More popular or generic domain names, however, will likely be too expensive for your upcoming business or new idea.

2. In case you have a legal reason to acquire the domain such as misuse of your trademarked brand name, it is possible to take judicial action and force the current owner of the domain to hand it over to you.

Most likely your cookie recipe page is something you do for fun or because you want to start a small venture. Then it’s better to look for an alternative domain. You probably won’t want to spend thousands of dollars as Slack did for their $60.000 domain name and in this case, there is no legal reason to claim the domain in question.

Photo by Hilthart Pedersen on Unsplash

The Alternative Option

Your first pick is likely to be a domain name that isn’t available. This means it is time to get back to the drawing board to let your creative juices flow and come up with a new website address. But there’s a big chance that you will have the same problem. You once again decide on a great domain name only to discover that it is already in the hands of someone else.

It can take a long time and many repetitions of this process until you have a name that is available. Wouldn’t it be easier if you could let someone else do the work for you?

That’s why now has Domain Suggestions to help website owners find a new domain. Our latest tool uses extensive knowledge of domain names and machine learning to provide relevant domain suggestions based on keywords or website content. All you have to do is enter the keywords you have in mind and let Domain Suggestions look for your best bet: it shows you which domains are already taken and offers alternatives for those names. The site is already in use, for example, but can still be yours!

How to Choose

These free domain suggestions are a great way to discover alternative domain names; but how do you know which one to pick? There are a few things you should keep in mind.

1. A good domain name is as short as possible. It may not be possible for you to register a one-word domain name, but you should try to keep it under twenty characters.

2. Your website address needs to be easy to remember. Many Internet users don’t use bookmarks and only visit sites that they can recall or find via Google.

3. Also, make your website’s name easy to spell. Avoid unusual words or strange combinations of letters to avoid that someone can misspell your address and land on a different page.

4. Keep your domain name descriptive if possible. You don’t want to mislead your audience by posting cookie recipes on domain.

5. Choose a fitting domain extension. If the dot Com extension is no longer available, you can always switch to a different type of top-level domain, but make sure that it fits the rest of your domain name.

More information

The Dataprovider Domain Suggestions tool is a free tool that you can access via our API. If you would like more information on Domain Suggestions please visit the information page or reach out to us via


We index the web and structure the data. transforms the internet into a structured database to help you gain insights about companies.

Iris Rigter

Written by

Writing — Baking — DIY — Running. Also, Communication Advisor at Dataprovider.


We index the web and structure the data. transforms the internet into a structured database to help you gain insights about companies.

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