Is eCommerce Giant Amazon Ready to Take Over the World?

There’s no denying that 2017 was a good year for Amazon. The online retailer saw its profits increase again, and now receives 44 cents of every dollar spent in eCommerce in the United States. On top of that, the company bought Whole Foods to expand into the market of grocery deliveries and saw a substantial rise in sales numbers of its Amazon Echo smart speaker.

It seems like there is no stopping Jeff Bezos and his business, as the famous shopping website has already expanded into 15 other countries and has services available in even more countries. In spite of its growing success, the well-known marketplace doesn’t have the same popularity all around the globe. If Amazon wants to take over the world in years to come, there are places where the retailer has to take it up a notch.

Photo by Rahul Chakraborty on Unsplash

There are, of course, plenty of countries where Amazon is the uncontested winner in the eCommerce industry. It is the largest online store in most of the countries it operates in*. These are the United States, Japan, Germany, India, Spain, Mexico, France, Canada, and Italy. But there are also countries where consumers prefer other sites for their online shopping. Here’s where, and what, Amazon is fighting against:

United Kingdom
We must be fair: Amazon is one of the most prominent eCommerce websites in the United Kingdom. It just doesn’t have the throne all to itself. The retail site has stiff competition from one of the UK’s favorite clothing retailers: ASOS. Both Amazon and ASOS have a similar Economic Footprint on the web. Other websites that aren’t far behind are luxury brand store Farfetch and online retailer Argos.

It seems that the Amazon brand hasn’t convinced shoppers down under just yet. While the marketplace is the website with the second largest Economic Footprint of all Aussie online pages, technology retailer JB Hi-Fi has surpassed it. The Australian-based online business is only one point ahead of Amazon though, which may mean it is taken over by the retail giant in the coming months.

Amazon has been available in the Netherlands for a while now, but the retailer hasn’t won over Dutch hearts and minds. It has a high Economic Footprint in the country, but its score of 63 (out of 100) cannot compete with other websites on the Dutch online market. The most notable pages with a higher ranking than Amazon are Dutch online retailer; technology focused Mediamarkt and latest addition Coolblue.

Another one of those markets that Amazon just can’t dominate is Brazil. The South American country has its own Amazon domain name, and consumers do use it, but it has fallen behind its competition. One of the websites with a higher ranking than Amazon in Brazil is French retailer Carrefour, which is currently Brazil’s largest supermarket chain. That’s not all: Amazon also has a lower Economic Footprint then Brazil’s largest department store LojasRenner.

Perhaps not surprisingly, Amazon is struggling to become a big player in the Chinese market. The Asian country has its own, extremely popular marketplaces such as Alibaba and Aliexpress. The low prices and easy accessibility of those online retailers mean that Amazon has a hard time to get its feet on the ground in China.

It is a bit of an odd one out because Amazon is the largest online store in Mexico. You could argue that it shouldn’t be on this list, but Amazon itself has recently announced that its share in Mexico is not as large as the company would like. Mexicans are said to be hesitant when it comes to online shopping because they are scared of fraud and misuse of their online payment details. Amazon wants to tackle this problem and grow their business and is releasing their Amazon debit card in the country later this year.

Future Endeavors

Knowing Amazon, the company probably has something up its sleeve for years to come. It has already announced plans for a second headquarters in the United States, is opening up multiple cashierless stores and is set to become the biggest retailer by 2025.

Whether Amazon’s future is to become the largest retailer in all countries it operates in, is hard to say. What do you think, are we moving towards an Amazon-operated world?

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*These scores and comparisons are calculated with the Economic Footprint. This Footprint is a proprietary rank that indicates the economic impact of a website compared to others on the web. It looks beyond website visitors and turnover, and also uses the site’s incoming links and several other variables to determine its relative size on the Internet.

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