Marketing eCommerce — The Many Missed Opportunities

Iris Rigter
Jun 5, 2018 · 4 min read

Growing online competition makes it essential to ensure the digital consumer can find your eCommerce store. The best way to do so is to market it well: find your audience, get in touch with them and make sure they come back for their next order. So why do so many online store owners fail to have a proper marketing strategy in place?

A quick search for eCommerce marketing strategies brings up over 700 million results. Ideas include a presence on social media, a mailing list to reach those interested, using online advertising and much more. All things that can be arranged through other platforms, using free tools and investing a little bit of time. But data shows that those with an online store may not be as keen to attract visitors as the Google results may suggest.

Analyze this — or not

Getting Social

And despite the recent negative publicity surrounding Facebook, social media use is still growing. There are now close to 2.5 billion users of social media worldwide. All in all, these platforms offer online store owners a perfect place to expand their marketing efforts and create some positive buzz.

But once again many are missing out. There are almost 2 million online stores in Dataprovider.com’s database, and only 38 percent has a Facebook profile. The number gets even smaller for other platforms: we find 19 percent of online stores on Twitter, again 19 percent on Instagram and only 7 percent on Pinterest.

Picture by Carlos Muza on Unsplash

Know Your Buyer

That CRM is not a well-known tool with eCommerce websites isn’t just a guess: only 0.6 percent of stores known by Dataprovider.com use it on their site.

Search Engine Optimization

Findability is a marketing aspect where online stores do quite well. Just over half has an SEO score of more than 60 (on a 100 point range) and can thus most likely be found by those who are looking for them. That still leaves half of all eCommerce websites, however, that can benefit from a course in how to up their rankings.

Opportunities On All Fronts

For more information on this eCommerce data, please contact info@dataprovider.com

Dataprovider

We index the web and structure the data. Dataprovider.com transforms the internet into a structured database to help you gain insights about companies.

Iris Rigter

Written by

Writing — Baking — DIY — Running. Also, Communication Advisor at Dataprovider.

Dataprovider

We index the web and structure the data. Dataprovider.com transforms the internet into a structured database to help you gain insights about companies.