New domain extensions are on the way up — a top level domain analysis
Is the tide finally turning for new types of domain extensions? It may seem to be the case if you look at the recent registrations numbers for Google’s .app domain ending. This latest top-level domain (TLD) finalized its sunrise period with 3068 domain names in its zone file: a record number of registrations for a nTLD.
With over 3000 thousand registrations in the sunrise period, the .app domain extension far surpasses the average number of 77 registrations for a new type of top-level domain. It takes the crown from domain extension .porn which was the previous record holder for new TLDs.
So, is the new type of domain extension finally ready for its moment in the spotlight? It depends on where you look. On the one hand, domain name vacation.rentals recently sold for over 500 thousand dollars. It was the highest publicly reported sale of a new top-level domain to date. But on the other hand, there are new types of domain extensions that are struggling to keep their head above water. The registries for .qpon and .fans, for example, received a notion from Internet authority ICANN not that long ago that they were expected to pay their fees or sell the ownership of their domain extensions to someone else.
With over 500 new types of top-level domains currently in the market, the rise and fall of a few is hardly a prediction for the entire industry. That’s why Dataprovider.com used its extensive domain data to take a more fact-based look.
With 30 percent of all new domain extensions registered there, China is a dominant player when it comes to nTLDs. The United States comes second, with 27 percent of all new domain type registrations. Japan accounts for 6 percent of the market. It is noticeable that the gap between the first two countries and the ones following is a big one: together China and the United States make up for over half of all new type of top-level domain registrations.
The Com Competition
It is, and probably will be, the most popular top-level domain for a long time to come. In all three countries where new domain extensions are most popular, dot Com still makes up the overwhelming majority of registrations. Together with domains like dot Net and dot Org, what are called generic domain name extensions account for 60 percent of the market in the China. These generic top-level domains are even more prominent in the United States with 90 percent of all domains, and also dominate in Japan where 64 percent of registered domains had a generic ending.
The new top-level domain, however, seems to be gaining a little bit of ground. Dataprovider’s Trends feature shows that its relative share of all domain registrations is slowly rising compared to the other extensions.
Its Best Extension
There can only be one winner from those 500 new types of top-level domains currently in use. The .top top-level domain takes that crown and is currently the most popular domain extension among new TLDs. It has 11 percent of the market but faces stiff competition from .loan (9 percent) domains and .xyz (9 percent) domain endings.
Now that there seems to be a bit of a rise in the registration of new types of top-level domains, the question remains whether this growth will continue. The Dataprovider Renewal Probability is a score that predicts how many domain owners will renew their contract in the coming year. When a domain scores a hundred, it is almost inevitable that it will be renewed. A lower score, however, is an indication that the domain owner will likely drop their registration in months to come.
The Renewal Probability for new types of top-level domains is high, almost 27 percent scores between 76 and 90 and another 73 percent scores between 91 and the perfect 100 score. In comparison: for generic top-level domains just under 26 percent has a score between 76 and 90 and a little more than 73 percent scores 91 and up.
It doesn’t help us predict whether we will see further growth of new types of top-level domains in years to come, but at least it looks like the number of registrations will be steady for a while.
What do you think? Are the high registration numbers for .app domains a sign of good times to come for new TLDs? Or will the sovereignty of .com and the likes remain?
For more information on our Renewal Probability and other data from Dataprovider, please contact firstname.lastname@example.org.