What we learned from over 30.000 wedding websites

Valentine’s day. The most romantic day of the year for some — a terrible, commercial event that should be avoided at all cost for others. Whether you love it or hate it, there’s no getting around this day of roses and hearts. Not even at a data crawling company.

Valentine’s day is not just a traditional day for loving dates and themed presents. Couples also like to get married on the fourteenth of February. And they increasingly seem to celebrate that wedding with a website. That’s why we have taken this romantic holiday as an opportunity to look at wedding pages.

Photo by Roman Kraft on Unsplash

The data

We’ll do some data first: happy couples created over 30.000 websites to celebrate their union in 2017. Most of them preferred a dot Com top-level domain for their special day, and only 0.6 percent chose a dot Wedding to end their site. Just over ten percent included videos, these were mostly introductions of themselves and filmed wedding proposals. And quite a few couples connected their wedding website to a social media account — Facebook was most prevalent in this.

The trends

But with wedding websites there is, of course, a more significant question that the data. What do you include? A quick analysis of the wedding websites we detected in 2017 revealed the following trends:

1. Morphing names into new name
It all started with Ben Affleck and Jennifer Lopez. The couple became ‘Bennifer’ not long after they began dating. The portmanteau of first names then became a common theme: we had Kimye, Brangelina, and Speidi. A look at wedding websites shows us that these creative combinations are not just for celebrities, plenty of couples create a domain name or a website out of their shared nickname. Our favorite? Probably Willmanda.

2. Indecipherable dress codes
The bride may not have an easy choice, but neither do her guests. In 2017, there was no stopping the creativity when it came to the attire people were asked to wear. Wedding websites included dress codes as ‘garden festive’ and ‘bohemian formal’ or kept it nice and vague with ‘between dressy casual and casual.’ On the upside, some couples decided to go practical such as the website citing that guests ‘should not wear heels because they would sink into the grass.’

3. Number of days to go
Once you decide to get married, there is a lot of planning to be done. We’re not sure if the couples wanted to add some stress to the process, or expected their guests to become more excited about the event with every day passing, but the countdown was indispensable on a wedding website. The months, days, hours, second and even milliseconds to the big day apparently have to be on full display for everyone to see.

4. The active couple
You are getting married and need to invite that aunt you’ve only seen once in your life. How is she going to recognize the couple when she attends? You just add pictures to your website to show everyone what you look like. Lots of them. It seems that everyone getting married also agreed on another thing: pictures of you hiking are the best pictures. Those snapshots taken on top of a mountain seem to be a real trend.

5. Once upon a time
In a time of dating apps like Tinder and Happn, not every first encounter is a romantic story. That doesn’t stop engaged couples from including their first date on their page — from several paragraphs to entire life stories. Especially prevalent was the ‘he said’ and ‘she said’ dating story with lots of cheeky remarks.

One thing’s for sure, if you ever plan to get married there are plenty of options to spread the message. Whether you choose traditional invites or prefer a website to broadcast your upcoming prenuptial to the world, is up to you.

At Dataprovider.com we have all kinds of data: from business information to eCommerce data, and wedding websites. If you’d like to know more about this data you can get in touch via info@dataprovider.com.