Why should you switch to a new top-level domain?
If you visit a website and have forgotten the ending, what is your most likely guess? Frequently the answer will be dot Com. Despite the release of hundreds of other top-level domains, a dot Com remains the most popular way to end a website name. It makes up more than half of all domain registrations and was chosen as a top-level domain by over 60 percent of all registrants last year.
Dot Com as default
So why are we so steadfast when it comes to registering a domain? There is a whole range of opportunities with the introduction of new top-level domains, but people still prefer to create long domain names or spend exorbitant amounts if that means they get a dot Com. The most likely explanation for this is that everyone knows dot Com. It has been there since the beginning of the Internet and seems to be almost synonymous with a website. We put dot Com behind practically any site we visit, and it will probably stay our first guess when we enter a website’s name into our browser for a long time. This recognizable top-level domain has also created a trustworthy image. We know the dot Com, and it gives us a better feeling when we can visit something that is familiar.
If the dot Com top-level domain is this great, why would you consider registering or switching to a new type of top-level domain? Well, there are some disadvantages to the most popular domain ending. We are slowly running out of new dot Com domain names to register. That is unless you want to create a very long name with several hyphens. And nobody wants those. They are terribly difficult to remember and market. You could choose to enter the secondary market of domain names, where valuable dot Com domains are sold. Depending on the domain you want to register though, the cost of a dot Com domain might be too high.
New top-level domain options
Besides, there are many advantages to registering a new top-level domain. There’s currently 418 types of new top-level domains, so there should be something for everyone. They’re also widely available, and they can really make your business stand out. If you open a new coffee shop for example and want to also sell coffee beans online, the dot Coffee top-level domain can be an excellent choice. You’ll have to remind people of the fact that your online store operates from a dot Coffee domain, but once they know it can become a fun, new way to browse the web.
It is true that the new top-level domains are a bit harder to market at first, but they could give you a real advantage in the long run. If we continue with our coffee example, it will be nearly impossible for you to buy coffee.com for your Amsterdam-based coffee store due to the high interest and the costs attached. You could look at less desirable domain names instead, such as buy-coffee-amsterdam.com. There is, however, a reason that this one is less desirable. It is difficult to say, remember and people won’t visit it all that soon. So what if you went for amsterdam.coffee as a domain? It’s short, easy to pronounce and will probably get you the visitors you need.
If you currently own a domain name or are considering it, that is long or difficult to pronounce: have a look at new top-level domains!
Our new top-level domain tool
At Dataprovider.com we also recognize the opportunities of new top-level domains. So much so, that we have developed a tool that can suggest one for existing websites. This tool uses our data on website content, website description and current domain name to predict the perfect alternative top-level domain.
Would you like more information on our domain data or the new top-level domain suggestions we offer? Contact us via firstname.lastname@example.org.