Collecting and Monetizing Data with Datareum

Jorge Perez
Datareum
Published in
2 min readMar 31, 2018

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One of the best ways to gather information from people is to have a survey. Data collecting firms rely on surveys as this gives them the best form of high quality data. Surveys can be launched from a single point, user willingly fills in data, survey questions allow the data to be pre filtered, and in general, saves a lot of time and money. Yet, there are issues that negate the convenience of surveys: Information gathered is stored in one single place. A breach of security means all of that data is compromised.

The surveyors can use data collected to send targeted advertisement, something that can be annoying. Survey services are mostly outsourced, with more than one sublet. Each stage of outsourcing leads to fee and commissions, meaning lower profit margins for all parties involved and eventually the data provider getting the most less possible for his or her information that is invaluable for the buyer.

Payouts are always an issue since the large number of intermediaries mean each step of payment in the ladder taking its own time, with the seller taking the brunt as he or she is the last to be paid. In some cases, the seller’s area may not support preferred banking system of the buyer, or any intermediary — and even if they do, the delays often found in traditional banking can be frustrating. As a decentralized platform and utilizing the technology of Blockchain, we eliminate the above mentioned issues. Data uploaded by our users is encrypted and decentralized, making it impossible to hack and steal it. Our platform also connects users with buyers directly, eliminating middlemen and their commissions — and in turn providing higher profits to customers. Another feature that our platform provides is the passive income, where you can allow the buyer to resell your data and a portion of the sales proceedings go to you. The buyer is also assured of the highest quality of data since the information provided is genuine. Ethically sourced data, assigning a good price, and further geographical reach is also beneficial to the buyer. Payments are made instantaneous with our platform’s own token, the ​DTN​, helping the buyer and seller to transact easily.

Visit http://datareum.net/ for more info.

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