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DataSapien
Human Centric Marketing Technology
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Making Marketing Human Again: From Loyalty To Radical Participation — DataSapien
Making Marketing Human Again: From Loyalty To Radical Participation — DataSapien
Have you ever wondered why marketing feels less personal and more mechanical than it used to?
StJohnDeakins
Aug 19
Zero-Party Data Is Incomplete: Introducing “Zero-Shared Data”, the Missing Link for Personal Data…
Zero-Party Data Is Incomplete: Introducing “Zero-Shared Data”, the Missing Link for Personal Data…
Zero-Party Data is currently a busted flush. The original intent has been diluted and it’s come to mean a tactical mix of website polls…
StJohnDeakins
May 21
From Data Collection to Empowerment: DataSapien’s Ethical Data Solution — DataSapien
From Data Collection to Empowerment: DataSapien’s Ethical Data Solution — DataSapien
At DataSapien we are redefining personal data management by empowering customers with unprecedented control over their data. Our…
StJohnDeakins
Mar 21
Delivering Trustable, Confidential, Personal AI — DataSapien
Delivering Trustable, Confidential, Personal AI — DataSapien
Personal AI and Personal AI Agents are suddenly all the rage, and the promise of adding AI to existing personalisation technology is…
StJohnDeakins
Mar 20
Private Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal — DataSapien
Private Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal — DataSapien
Transforming the 5 common types of personalisation with ‘Private Personalisation’
StJohnDeakins
Feb 13
Solving 10 Tough Customer Loyalty Problems with Private Personalisation — DataSapien
Solving 10 Tough Customer Loyalty Problems with Private Personalisation — DataSapien
Digital customer loyalty and reward programmes have been an integral part of strategic marketing to foster brand loyalty and repeat…
StJohnDeakins
Feb 11
Privacy Powered Personalisation: The Future of Marketing — DataSapien
Privacy Powered Personalisation: The Future of Marketing — DataSapien
Unlocking Hyper-Personalisation While Enhancing Privacy
StJohnDeakins
Feb 5
Revolutionising Loyalty: Zero-Party Data, On-Device Wallets, and Omni-Personal Marketing —…
Revolutionising Loyalty: Zero-Party Data, On-Device Wallets, and Omni-Personal Marketing —…
In the ever-evolving landscape of customer loyalty programs, a new trusted trio is emerging: Zero-Party Data, Omni-Personal Marketing, and…
StJohnDeakins
Jan 26
Unlocking the True Value of Zero-Party Data — Beyond Surveys — DataSapien
Unlocking the True Value of Zero-Party Data — Beyond Surveys — DataSapien
Zero-Party Data (0PD) has become a buzzword in the marketing world. However, to date, expectations have outpaced actuality. It is defined…
StJohnDeakins
Jan 22
Four great predictions for #MarTech in 2024 — DataSapien
Four great predictions for #MarTech in 2024 — DataSapien
Four great 2024 predictions for MarTech — all credit to Mike Turner @ SAS
StJohnDeakins
Dec 8, 2023
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