9 Ways E-commerce Data Can Fuel Your Online Business

We all know that data is the new oil and if you are working in the marketing department, analytics would be a must-have skill for you to be a qualified professional. This is true especially for e-commerce marketers. The hidden truth of your e-commerce business is just behind the data scattered on the web pages. How do they use e-commerce data to fuel their business?

There are more you should know about prices

Most of the e-commerce companies scrape price information from e-commerce web pages. Price information of competing products is so important that all brands and retailers won’t be happy to miss it. However, the same set of price data can render different values.

> Toutiral: Scrape price information from Ebay

1. MAP Compliance

To avoid price war and unhealthy competition among retailers and distributors, brands have to set a Minimum Advertised Price so that all parties agree not to sell or advertise above this price. By scraping from e-commerce web pages, brands can get real-time prices of their retailers and distributors across multiple e-commerce platforms. By getting fresh new price data, they get instant alarm when the MAP is violated. That’s how brands monitor the MAP and protect their brand reputation.