Be Wary of Corporate Caremongering

Tiffany Horan
DataSeries
Published in
9 min readDec 17, 2020

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A picture of a hand sticking out of the water as though they’re drowning.

Caremongering, a name originally attributed to something intrinsically positive, is becoming more of a negative phenomenon, a way to boost sales, rather than to actually help others.

I’ll refer to negative caremongering as corporate caremongering.

If you knew the lengths some companies go to in order to make targeted groups of people feel as though they need help, for a price…

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