How To Increase Your Client Base And Revenue?
The major objective of every business is to make more revenue and the ways do that is by increasing your number of clients, retaining existing ones, and to get repeat patronage from existing clients. When the number of your clients keeps increasing by the day, your revenue will definitely follow. That is why this article offers a few ways to increase your client base. Having your web and app builders develop a great website and app for you is not enough to boost your sales. You have to support your website with the following techniques.
The most effective ways to increase your customer base are:
• Adopting effective marketing strategies
• Having excellent customer support and service
• Offering competitive prices
• Continuously seeking and responding to customers’ feedback
• Using video animations for your marketing campaign
• Hire social media influencers
1. Adopting effective digital marketing strategies
The importance of marketing and promotion to any business cannot be overemphasized. In fact, marketing cannot be too much. The number of people you reach out to is directly related to the number of sales you will make. So, here are some winning marketing strategies.
SEO: Search engine optimization is one of the oldest and most effective internet marketing techniques and it is even becoming more effective because more and more customers carry out internet search before making a purchase now. SEO will help to rank your website higher and direct more potential customers to you. Web and app builders can only give you a good website. It is your SEO campaign that will drive traffic to it. To underscore the importance of SEO, consider the statistics below. The figure will make you understand that SEO service providers are equally as important as app builders and web developers.
• 64% of internet users use search engines to make their decisions.
• 81% use search engines before making big purchases.
• About 90% of web traffic is generated by search engines.
Offer free newsletters: You can send out free newsletters to your potential clients regularly. Each of the newsletters should offer very informative messages relevant to your business. The more newsletters you send, the more you will be regarded as an authority within the field and this will increase your credibility. You can also create a blog on your website to achieve the same purpose. For ease of content management, you should hire app builders with builds website and apps with WordPress plugins.
Promote your business on social media: People are generally obsessed with social media and smart marketers are already leveraging the social platforms to engage and attract new customers. You can also adopt the same strategy.
2. Have excellent customer support and service
No matter the quality of your products or services, you may not be able to gather a huge customer base with poor customer service. So, you must understand that your customers are the wings on which your business flies and you should treat them as such. Great customer support starts with quick response to calls, text messages, and emails. If a potential customer has to call the second time before you pick his call, your customer support rating isn’t excellent. Responding to emails after 24 hours is good but not great customer service. Remember, the cheapest and the most effective means of advertisement is positive recommendations from customers.
3. Offering competitive prices
Competitive prices or charges are other factors that can attract more clients as quickly as possible. People generally want to patronize the organization with the lowest charges with every other quality being equal. Try and offer prices that are slightly lower than what most of your competitors offer.
4. Always seek feedback
It is important to know what clients love most about your business and what they don’t really like. That way, you will be able to dissipate more time and energy on what they love and also be able to change what your existing customers don’t appreciate. You can only do that by seeking their views on social media and through email surveys.
In addition, when you continuously seek feedback from existing customers, you are giving them the impression that you genuinely care about them and that is great for your business. However, you must also continue to respond to their feedback by implementing some of their ideas and giving explanations about why others cannot be implemented.
5. Using video animations for your marketing campaign
For several reasons, many organizations now use video animations for their marketing campaigns. Due to the fact that videos are less entertaining and they require little or no mental effort, they are viewed more than other marketing formats. Besides, videos pass more messages than both text and images. The biggest reason to upload more videos on your website is that Google and other search engines rank websites with videos relatively higher. So, you need to talk to your web and app builders on how to upload more videos.
6. Hire social media influencers
This is one of the ways by which big corporations outwit small firms. They are usually the ones buoyant enough to hire several social media influencers. If you can afford it, you should also hire at least one influencer. Scout for the one whose charges are affordable.
If you can apply the six tips effectively and consistently, your customer base will gradually increase tremendously and so will your revenue. With them, there is little your web and app builders can do.
Author Bio:
Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column. She also writes for top app development companies.
