Only 9% of visitors give GDPR consent to be tracked
Privacy regulations such as the GDPR say that you need to seek permission from your website visitors before tracking them.
Most GDPR consent banner implementations are deliberately engineered to be difficult to use and are full of dark patterns that are illegal according to the law.
I wanted to find out how many visitors would engage with a GDPR banner if it were implemented properly and how many would grant consent to their information being collected and shared.
There was no study done on this from what I could find out so I did my experiment. Let’s look at my findings.
TL;DR: 90%+ of your visitors will not give the GDPR consent
If you implement a proper GDPR consent banner, a vast majority of visitors will most probably decline to give you consent. 91% to be exact out of 19,000 visitors in my study.
What’s a proper and legal implementation of a GDPR banner?
- It’s a banner that doesn’t take much space
- It allows people to browse your site even when ignoring the banner
- It’s a banner that allows visitors to say “no” just as easy as they can say “yes”
