The Role of Artificial Intelligence in the Personalization of Mobile Apps
Artificial intelligence is no longer a mere buzzword that seems to be talking about. It is, in today’s day and age, an integral part of our daily lives, ultimately transforming how we go about our chores, jobs, and more. So, it is only a given that artificial intelligence has impacted mobile apps, especially considering just how important they are in the current environment. People now use apps for pretty much every little thing; want to send money? Want to shop for groceries? Want to study? There’s an app for all that and so much more. And useful as they already are, the fact remains that they must now adapt to evolving user demands. Thankfully, many companies have been quick to realize that and found themselves turning to artificial intelligence to aid their endeavors to deliver better and more engaging mobile apps.
Interestingly, a 2019 study by Gartner found that the number of organizations that have embraced AI has grown by a staggering 270 percent in just the past four years. And according to a recent International Data Corporation report, the cumulative spending on AI by companies across the globe will touch $79.2 billion by 2022. That’s ample demonstration of the potential of AI, especially in the challenging endeavor of delivering on users’ increasing demand for personalized experiences. But to help you gain some more perspective about AI and successfully meeting the complex requirements of the modern mobile app user, we have listed some of the many ways AI helps.
1. Understanding users: With AI by your side, it has become incredibly easy to understand everything about customers. Among other things, this technology can track user behavior while engaging with the app as well as beyond that context. It can leverage location data and more in real-time to help businesses tailor their strategies and achieve substantially better results.
2. Improve user experience: AI-enabled apps are capable of adapting based on learned behavior. It means making use of the data gathered via a variety of sources to identify trends, requirements, and more than adjusting the app following what it learns from the analysis of the said data.
3. Identifying useful data: The world his brimming with data, thanks to the increasingly connected lives we lead and the data we generate with practically every move we make. Unfortunately, this can make it extremely challenging to determine what data is valuable to the business. And given the sheer quantity of data, it can be equally painful, if not more, to decide what data offers value and which doesn’t. It is where artificial intelligence comes in — it is meant to effortlessly sift through data and quickly determine which one is viable.
As you can see, apps fortified with AI are easily among the most efficient tools any business can use. So, if you too, want to get one for yourself, we recommend getting in touch with a trusted multi-platform solutions service provider to assist your endeavors.
