The Top CIO Scam
There are 600 and fifty CIOs for organizations that count as named enterprise accounts. Practically 80% of IT vendors wishing to talk to them have invested at a mean in two webinars each day claiming 200+ attendance. Almost this complete business has gone to at least one media house. The question then is that if 400+ CIO’s spend several hours every working day in a webinar when exactly do they work?
You get one grave-looking CEO of an IT company lecture 4–5 of his existing CIO customers during a discussion that creates little sense to the general public at large, nevertheless, all of them keep talking, trying to bond brotherly and hopefully generate some business. The underlying assumption is that if the CIO is on the panel, his entire down-stream hierarchy is tuned in to concentrate on the canned sales talk. You’ll ask any CIO directly if this indeed is true?
Webinars assure you that 200 others are watching this gripping show having logged in from another chat program — not an equivalent one where the panelists can see one another. The audience is invisible and on another program watching a feature by feature 20-minute description of your product with rapt attention. Even Amitabh Bachchan presenting an IT product for 20 minutes might not gather as many TRPs.
A package for five such webinars costs a million rupees. that’s INR 50K per CIO that you simply actually get to talk with. This then would be a world benchmark on highest-priced marketing qualified leads. These are justified over the hundreds who are watching the program.
Every vendor, his competitor, is using Webinar and most of their marketing people to speak to but 80 unique CIOs — take a count. Then add up their procurement budgets then add up the conversions post-Covid with an equivalent bunch. Nobody really wants to call this scam.
Soon enough there’ll be sales reviews and therefore the bosses in Singapore will ask the country heads and marketing heads where is that the sale? and what percentage of the target has been achieved? Even relatively speaking and every one possible excuses on economy -23.9% and lockdowns etc. Might not be sufficient to save lots of jobs. MNCs get to play in multiple nations that’s why they’re called MNCs.
