Top Ways to Optimize Your Website for Mobile Devices in 2021

Sophia Martin
Published in
7 min readMar 26, 2020


Do you know 94% of people judge any websites on their responsiveness or mobile-friendliness? Yes, if your website is not mobile-friendly you may lose more than 90% of your customers. The good news is that making your website mobile friendly is not a herculean task and it can easily be done by a newbie. But before that, let’s read some stats depicting the importance of a responsive website.

Here we go:

What is a mobile-friendly website?

A mobile-friendly or responsive web application is specifically designed to display website content on different mobile devices, i.e., smartphones and tablets. It is optimized for different mobile devices because it makes it very easy for mobile phone users to read the required content as well as navigate the website they choose to visit.

In other words, the mobile-optimized web app adapts easily to the screen size and precision of mobile devices used by the website visitors. It allows them to find what they are looking for in moments.

By formatting your web app interface and content to be compatible with mobile phone devices, not only will it expedite browsing and make the text more comprehensive for ease of reading, but it’ll also improve your web app for screens by appending touch elements. Your website’s download rate will be significantly improved. Nowadays, many software development companies are creating only responsive sites for their clients by default.


Importance of a mobile-friendly (responsive) website

1. Google prefers responsive design.

Responsive design is Google’s preferred design style as it does not create two variants of the same site: mobile and desktop. Instead, it creates a web app, with the same HTML and URL, that wraps, adapts, and checks to accommodate a plethora of devices.

This is engaging for several reasons. For beginners, it provides the perfect user experience and interface. Visitors arrive at one URL and the web app adapts automatically to fit their screen size. In addition to this, it is more effective for Google as it is not needed to crawl a plethora of sites to set indexing properties precisely.

2. Responsive design is efficient and easier to manage.

Having a mobile and desktop version of your company’s website is less effective, productive, and cost-effective than adopting a responsive design.

Two separate sites of your business mean your team must do everything twice, starting from routine site maintenance to running digital marketing campaigns. Responsive design creates a novel & unique website that caters to the mobile & desktop needs of your business, without the requirement for additional resources. Therefore, if you choose website development services make sure you choose responsive web design.


4. Responsive design increases conversions.

According to Google, if your mobile site is difficult to navigate, there is about 61% of chances that your visitors will leave. However, if users interact in a positive way with your mobile site, there is a 67% chance of the conversion.

Responsive design enhances conversions by implementing a seamless and optimized user experience and interface that users value. In order to get started, you do not need to redirect to another URL based on the device of users in order to speed up the download time. Also, since the mobile phone feedback site is compatible with any device, the user does not need to do any further work, such as zooming or scrolling, to navigate the website accurately. Each of these features delights your site visitors, leading to enhanced conversions.

5. Your call to action will be clearly visible to the user

Responsive design also improves usability by allowing organizations to keep their information consistent with different devices and the web browsing behavior of that particular device. For instance, organizations can submit a lead form to potential customers.

Users can also experience magnificent recording with their mobile phone devices. Messages can also be customized on different devices for a smooth, up-to-date experience that delights and captivates.

6. Lower Cost And Website Maintenance

Another advantage of using an interactive website is that you can save less on the website maintenance costs as compared to running two copies of your present website. But at first, it is quite rare. But the low maintenance costs of two separate sites add to that.

In addition to this, setup takes less time on the responsive site. It is easier to maintain a mobile-friendly site than to keep two instances of the same site. This will also save lots of your time on other critical areas of your business. You can offer personalized placement suggestions to drive traffic to your responsive site.

You need a place to start, you can access ready-to-create and visually appealing website design suggestions for all your devices.

7. A mobile-friendly website provides a seamless user experience & user interface

This is perhaps one of the most crucial benefits of having a mobile-friendly website. Non-responsive sites typically distort the look of your site on different devices such as tablets and smart mobile devices. While desktop viewers may also have trouble viewing your website, the same can’t be said for the mobile phone users.

Blends of images, text are not aligned, and your users have to scroll through endless web pages looking for the information that they need at that time. It makes it difficult for the users to use your responsive site smoothly. After this experience of the users, are you wondering if he or she will return to your site again? I don’t think either.

In order to avoid such scenarios, it will be helpful to evaluate the quality of the web app design. The long-term advantage to you will surpass everything that you spend originally.

What are the procedures for creating mobile-friendly or responsive websites?

1. Create a Mobile Version of Your Current Site

One of the fastest ways to create your website mobile-friendly is to build a mobile-friendly version of your desktop website using various conversion systems like DudaMobile or bMobilized.

While this is an easy way to complete your website, you need two separate websites. Upgrading two sites can be difficult in this way, and users may become frustrated if they find less content or other information on the mobile version compared to the desktop.

2. Use Mobile Plugins on Popular CMS Platforms

Wordpress Mobile Plugins.

WPtouch is the best plugin for WP powered sites to add a customized mobile experience. It offers a paid version with advanced email features. JetPack is a WordPress solution that is designed to implement a simple mobile friendly feature to provide mobile access to your websites.

Joomla Mobile Plugins.

JoomlaShine and Responsivizer are easy ways to bring mobile-friendly features to your site. This may only be necessary if you are using an older version of Joomla, like 2.5 or less. Joomla 3.x also provides support for mobile sites.

Drupal Plugins.

Drupal provides two modules, MobileTheme and ThemeKey, which detect whether a particular user is on a mobile phone device and automatically change the website’s theme to a more mobile-friendly theme. Both offer easy-to-use and handy interfaces once installed.

Google has also put together a descriptive guide to getting your web app mobile-friendly, as well as a list of guides for other different CMSs.

3. Use a Mobile-first Responsive Design

The solutions discussed above are just common steps before you can redesign your web app by implementing a mobile-friendly strategy first with responsive web app design practices.

In order to design a web app using a mobile approach, you first need to plan how to use it on mobile phone devices. This is an exercise to prioritize the content that accesses your web app. The question also, if it is not required on mobile devices, should it be on the desktop version of the site?

The responsive design presents the best mobile experience possible, but growing screen size can also improve website functionality and design.

The above-mentioned plugin approach to mobile-optimized web app page design ignores the fact that it can offer an inconsistent experience for users of different mobile phone devices — something that can easily be avoided with responsive design.

Responsive web app design makes sure that your web app fits into any screen size or any device type. Regardless of the device size used on (tablet or smartphone), it has a similar web app and is compatible with the version of the desktop.

Let’s Wrap Up:

So, in this blog, you have seen various benefits of having a responsive site for your business. No doubt, a mobile-friendly site can help you in improving your sales and it will definitely give you a good return on investment.

There are a plethora of mobile app development companies that can create a website for mobile phone devices. If you have any web development project, you should contact these companies.



Sophia Martin

Sr. Business Analyst & Tech Writer— | Write on Trending Technologies | Sr. IT Consultant. 13+ Years of Exp. | Linkedin: