Why Datafication is Key for the Organisation of Tomorrow
Imagine, it is Friday afternoon, and after a long week at work, you and your colleagues decide to go to the bar to unwind and refresh with a nice cool glass of beer. You go to your favourite pub and upon reaching the bar order a few pints. However, instead of the bartender giving you your beloved beer, he hands you a plastic card and tells you that from now on, you can pour your own beer as much as you want and as often as you want.
Of course, if you wish, the bartender can still serve you, but with the new system you can try any beer that you wish and have as little or as much as you want. If you want to try out the new American Pal Ale but only want a small glass because you are not sure if you will like it? Go ahead. If you feel more like a pint of a Summer Ale, it’s all up to you. The new system automatically calculates the amount of beer you consume.
You pay your tab at the end of the evening, just like always. As the evening progresses, you and your colleagues try out varies new types of beers, which you would normally never order as you were limited to buying a half-pint glass or larger. In the end, your bill is higher than normal, but you had a great evening.
This might sound like a far-off scenario, but in reality, it is already possible. It shows exactly the enormous possibility of…
