Introducing MAPC Muni Emoji Map 😎🗺️

Stephen Larrick
Data Services at MAPC
3 min readJul 25, 2023

This is a cross post from the MAPC “Planning 101” Blog.

Sometimes “civic tech” means building tools to analyze government data, solve public problems and support transparent and informed decision making. And, sometimes, civic tech means having fun with emoji 🙃.

Last Monday (July 17th) was world emoji day, and at MAPC — where we love the unique character of each of the communities in our region — we on the Digital team got to thinking: how might we represent each of the 101 MAPC cities and towns as an emoji? What emoji would each municipality be, and how might we enable participatory contributions to figure that out?

The MAPC Muni Emoji Map

To explore those questions, last week our team rapidly designed and prototyped a new mapping game, and today we’re excited introduce the results: the MAPC Muni Emoji Map! This simple web app allows a user to select an emoji for any community in the MAPC region — and to give a short explanation to justify their emoji choice.

We know that capturing a community’s identity with a single emoji image, symbol, or icon can be challenging — and can even get contentious when different users have differing ideas about what make a place a place. Leaning in and embracing that tension is the point of the MAPC Muni Emoji Map game. If more than one emoji is submitted for a given municipality, the map displays the most recent user selection. So, if your emoji gets “bumped” you’ll have to recheck the map to reclaim representation for your selected community (think of it as a “king of the hill”-style game).

A user submits a 🦎 “lizard” emoji (though you could be forgiven for mistaking it for a newt) for Newton, MA

Aside from picking emoji, one of the most fun and rewarding aspects of the Muni Emoji Map is learning new things about cities and towns via the emoji explanations that users give. You can see the explanation for a single community’s current emoji by clicking on the emoji icon and checking out the pre-filled “explanation” field. You can also see all of these tidbits and fun facts for every submission for every community by selecting the “book” icon in the upper right hand corner of the screen, which brings you to the back-end Airtable database “grid view”.

A photo that shows various user explanations for muni emoji submissions. Submissions are as follows: Medford, Elephant emoji, Tufts Jumbos!; Winthrop, Airplane Departure emoji, great place to watch the planes from Logan; Beverly, Magic want emoji, Cabot Theater had the longest running magician show; Chelsea, Mantlepiece clock emoji, Home of the Chelsea clock company; Ashland, Man-running emoji, Boston Marathon originally started in Ashland but moved to Hopkington
Various user explanations for muni emoji submissions

In addition to the default view of seeing every muni emoji submission organized by date-time submitted, the user can also select “Group by municipality” to organize all the submissions by city or town and see all the emoji submitted for each municipality.

A photo of the Airtable view of the MAPC Muni Emoji Map, with the “Group by Municipality” filter turned on.
Selecting the “Group by Municipality” filter in the Airtable view

Check out the emoji map (application here, GitHub repo here) and have fun submitting as many emoji as you like for your hometown, or for any of the 101 MAPC communities!

The MAPC Muni Emoji Map’s Boston submissions. The submissions read: teacup without handle, revolution, new beginnings; face with struck-out-tongue, [blank]; Woman Health Worker, meds and eds; Beans, Beantown!
All emoji submissions so far for City of Boston

Special thanks to MAPC Coding it Forward Fellow Andrew Liu for his efficient and creative work on the MAPC Muni Emoji Map game, and for teaching us all about the game design concept of “juice”. In my opinion, a lot more government websites and products could use more juice 🍊🧃!

The MAPC emoji map logo, consisting of an emoji to represent the letters M, A, P, and C

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Stephen Larrick
Data Services at MAPC

People-centered cities/urban tech/open gov. currently: @staehere, formerly: @SunFoundation, @SunlightCities, @CentralFalls_RI. Would love to be your friend.