Assortment Intelligence: So you think you know your offerings?

In retail, product assortment plays a critical role in selling effectively. It impacts the everyday decision making of category managers, brand managers, the merchandising, planning, and logistics teams. A good assortment mix helps achieve the following objectives:

1. Reduce acquisition costs for new customers (as well as retain existing customers)
2. Increase penetration by catering to a variety of customer segments
3. Optimize planning and inventory management costs.

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