Boxing Day Sale: How UK’s Top Retailers and Brands Fared

Following a successful Black Friday in November, the United Kingdom geared up for the 2017 Christmas season in December. Analysts estimate the total splurge in December at about £45 billion, beating last December’s record of £43 billion.

Online sales hit £1.03billion, passing the £1billion threshold for the first time and up 7.9 percent on 2016’s £954million, according to the Centre for Retail Research. The rise of online shopping together with the timing of Christmas in 2017 meant shopper footfall in physical stores was lower than in previous years as people increasingly moved to shopping online.

Total shopper numbers were 4.5 percent down on the previous year, according to research group Springboard, which may reflect the growing strength and reliability of online’s product range and delivery responsiveness.

Major online retailers though continued to pull out the big discount guns across categories in an effort to attract online shoppers on Boxing Day, the biggest sale event in December.

At DataWeave, we focused our proprietary data aggregation and analysis platform to analyze the top 500 ranked products in over 20 product categories across electronics and fashion retailers in the UK. Our analysis included several top UK retailers, which include Amazon, Argos, Currys, Tesco, Asos, Marks & Spencer, and Topshop.

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