Competitive Intelligence for Retail and PriceWeave
In the aggressive business of online retail every detail you know about your competitor gives you an edge over them. To help you stay ahead of your competition we have designed a series of blog posts that familiarize you with competitive intelligence and equip you to get maximum mileage out of competitive intelligence tools. This is the first post of the series.
Let’s begin at the beginning.
What is Competitive Intelligence?
Competitive intelligence (CI) is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage. [Competitive Intelligence]
Competitive Intelligence helps managers and executives to make data-driven decisions both in the short term, as well as formulate medium to long term strategy.
Why is Competitive Intelligence important?
Competitive Intelligence is critical because it helps businesses stay ahead of the competition by:
- augmenting one’s experience and instincts with hard data and analyses on a regular basis
- delivering reasonable assessments of one’s own business vis-a-vis competitors’ businesses
To read the entire article on www.dataweave.com/blogs click here.
