How Colours Influence Buying Patterns In Retail

Research shows that the colour of the clothes we wear significantly affect our day to day lives. For instance wearing black might help us appear powerful and authoritative at the workplace, while a red dress can make us look more attractive to a date. A yellow top might brighten up one’s day and a blue one land us a nifty bonus.

Oftentimes buyers navigating the myriad nuances of current fashion look for help from friends, popular media and retailers themselves. Retailers, for their part, try to stay ahead of fashion trends by meticulously studying trends from magazines, keeping a close eye on competitors and wading through the chatter on social media and fashion blogs.

Now that most of retail is metrics driven and becoming smarter by the day, we asked ourselves whether there is a more optimal way to analyse the influence of colors on customer buying decisions. Here’s how we went about doing it:

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