[INFOGRAPHIC] Thanksgiving vs Black Friday vs Cyber Monday: The Electronics Price War Heats Up

Alibaba may have raked in some $25 billion on Singles’ Day in the largest one-day sales turnover ever. In the Western world, however, Black Friday remains an economic force.

This Black Friday, American shoppers spent a record $5 billion online in just 24 hours, representing a 16.9 percent increase in dollars spent online compared with last year.

The sale period, though, comprises of Thanksgiving Day and Cyber Monday as well — each generating over a billion and half dollars in online sales this year.

Cyber Monday has especially been a popular day for buying online, as people head back to work after the long weekend, making a physical visit to the stores to pick up deals less manageable during the day.

However, the idea of the Thanksgiving weekend as a single shopping event was laid to rest this year.

It’s Now Black November

Online sales from November 1st through the 22nd totalled almost $30.4 billion this year, driven by deals available throughout the month on eCommerce platforms. In fact, every single day in November so far saw over $1 billion in online sales, creating a new paradigm for both shoppers and retailers, in stark contrast to the brick-and-mortal retail driven Black Friday sale events of the past.

Several online retailers began offering attractive discounts from the beginning of November, specifically on “Black Friday Deals” pages of their websites.

At DataWeave, using our proprietary data aggregation and analysis platform, we have been tracking, through November, pricing and product information of the Top 500 ranked Electronics products across 10 products types on Amazon, Walmart, Target, Best Buy, and New Egg.

(Read also: Black Friday Sales Season: How US Retailers Are Gearing Up)

We also took a few snapshots of the products and discounts offered on the “Black Friday Deals” pages of Amazon and Walmart. We saw both websites offering deep absolute discounts in Electronics (40.1 percent on Amazon, 30.4 percent on Walmart) on over 400 products each day.

Moreover, these discounts weren’t restricted to static product sets. 73.2 percent (Amazon) and 30.6 percent (Walmart) churn of products was observed on these pages each day, providing shoppers with a steady stream of attractive discounts on new products every day.

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