Why is product matching hard?

Product Matching is a combination of algorithmic and manual techniques to recognize and match identical products from different sources. Product matching is at the core of competitive intelligence for retail. A competitive intelligence product is most useful when it can accurately match products of a wide range of categories in a timely manner, and at scale.

Shown below is PriceWeave’s Products Tracking Interface, one of the features where product matching is in action. The Products Tracking Interface lets a brand or a retailer track their products and monitor prices, availability offers, discounts, variants, and SLAs on a daily (or a more frequent) basis.

A snapshot of products tracked for a large online mass merchant

Expanded view for a product shows the prices related data points from competing stores

Product Matching helps a retailer or a brand in several ways:

To read the entire article on www.dataweave.com/blog click here.