Automatic Foundational Analytics for a Leading Game Developer

For a leading mobile app developer with 20+ kids’ apps, understanding app performance across regions, subscription types, and platforms was crucial. However, their existing manual data collection method from app stores was time-consuming and inefficient, offering limited insights.

Automatic Foundational Analytics for a Leading Game Developer

The Challenge

The developer faced several challenges:

• Managing data from over 20 different applications.
• The need for multiple data splits.
• Restrictions due to an official API with captcha and export limitations.
• Diverse data sources require an optimized view.
• Lack of a strong analytical infrastructure.

Datrics’ Solution

Datrics addressed these challenges with a systematic approach:

• Established a robust analytical framework.
• Integrated official and internal APIs, along with scrapers, for comprehensive data collection.
• Automated data pipelines for efficient cleaning and preparation.
• Computed key metrics and established foundational analytics.
• Created specialized dashboards for easy insight extraction.

Results

This approach led to significant improvements:

• Saved over 20 hours per month for analysts.
• Achieved a quick 4-week turnaround from start to launch.
• Provided a customized dashboard for the client’s specific needs.
• Increased data updates from monthly to daily.
• Enhanced decision-making and business health monitoring without additional analytical tools or infrastructure costs.

In conclusion, Datrics’ solution not only streamlined the data collection and analysis process but also empowered the client with daily insights, driving more informed decisions in the competitive world of mobile gaming.

The read full case study on Datrics.ai