john krasinski and alec baldwin rivalry ads for new era

AdWeek has a great piece on the New Era rivalry commercials starring John Krasinski and Alec Baldwin. The spots help bring back some cool to baseball and help bring non-fans into the game. Interesting tidbits include the fact that Krasinski and some writers for the Office rewrote most of the scripts to amp up the humor. Also, Alec Baldwin does most of his acting for this series and 30 Rock off of a teleprompter, which he uses to help get his timing right.

The spots have only aired a few times on television, but have found a huge audience online. In fact, my wife — not exactly a baseball fan, but a huge Krasinski and Baldwin fan — told me about them.

My favorite spot, “912,” is posted below, and you can see all of them over at AdWeek.