the new yorker like wall

To read the story online (it will appear in print but not in full on The New Yorker‘s website), users have to go on the Conde Nast title’s Facebook Page and “Like” it. The title’s Facebook Page has about 200,000 fans. “Our goal with this isn’t just to increase our fans,” says Alexa Cassanos, a spokeswoman for The New Yorker. “We want to engage with people who want to engage on a deeper level.”

via The New Yorker Puts Jonathan Franzen Story Behind a Wall of Likes on Mashable

To drive, Facebook likes, The New Yorker asks users to like their page in order to access an essay by Jonathan Franzen.