10 Ways To Lose The Underdog Spirit.

1, Stop hiring the awkward ones.

2, Chase the numbers, not the change.

3, Stop innovating.

4, Only back sure fire things.

5, Stop trusting the team.

6, Make slow decisions.

7, Forget why you started.

8, Oust the founder.

9, Let success steal your hunger.

10, Stop socialising together.

My Books.

Do Purpose. Why brands with a purpose do better and matter more.

Do Open. How a simple email newsletter can transform your business. (And it can)

My Workshops.

Do Breakthrough. The Life-Changing Magic of Sorting Your Sh*t Out. London. Oct 4th.

The Magic of Being Human. How Great Brands Use a Super-Power to Stand Out and Thrive in a Busy World. London. Oct 5th.