stolen from twitter

Design Thinking Tools — The Creative Matrix

Dawid Naude
Dawid’s Blog
Published in
2 min readJul 16, 2017

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Over the next few weeks I’m going to give layman descriptions of Design Thinking tools anyone can use in any business, at any time. These help generate ideas, create a shared understanding, encourages divergent thinking and are incredibly fun and engaging.

  • Define problem statement as a questions “How might we make our fruit store a better place to visit”
  • Draw a max 5x5 grid on a board or massive sheet of paper
  • At least 2 groups, ideally more. Each has their own sheet or whiteboard
  • Actors horizontally, components vertically
  • Now fill in each cell with a post it note that has a basic sketch of an idea. This engages the creative side of the brain.

Now get together as a group and talk about each of the ideas… The more the merrier. Reward quantity. Remember to not generate all the ideas in one group, but rather a few groups. This lets everyone have a say.

This will help you come up with new ideas and can be used on simple and complex problems.

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