Meet the Team: Adaobi Ugoagu
She’s an expert on Gen Z and all things sustainable fashion
Another graduate of our Apprenticeship program, Adaobi joins D1A West full-time as an Associate Digital Strategist!
Day One Firsts
First car: 2000 Ford Explorer. If you can parallel park in that monster, you can park anything.
First album you ever bought: Dangerously In Love, Beyonce 2002.
First celebrity crush: Will Smith after watching Men in Black.
Fun Facts
Favorite website(s) to get lost on: YouTube. The rabbit hole is deep.
Favorite YouTube channel: Wearilive. She does sustainable clothing very stylishly.
Favorite TV show: Stranger Things
Guilty pleasure: I like to play ASMR videos in the background sometimes when I’m working. I know, I know.
Other fun facts: My grandfather was the king of the town Awkuzu in Nigeria, and so my mom is a princess. Therefore I have royalty inside my DNA.
About Adaobi
Adaobi received a B.A. in Anthropology from the University of Southern California in 2015 and quickly decided thereafter that the Jane Goodall lifestyle didn’t suit her. Instead, she found herself naturally drawn to brands and the power potential of the digital sphere. She returned to USC and completed her Master’s degree in Strategic Public Relations with an emphasis in digital communication in June 2018.
As the previous social media intern for the fundraising platform Omaze, Adaobi had the chance to steward life-changing campaigns by directly connecting with their digital audience. She plans on extending that same passion and skill threefold to this role.
In her free time, Adaobi spends copious amounts of time on Twitter engaging in a bout of meme wars or running her fashion blog where she documents her personal style.
