I Refuse To Put Myself in a Box, and It’s Costing Me

Building a brand is so much more than picking a lane

Photo by Eugenia Clara on Unsplash

I saw a video the other day discussing the best ways to build an audience as a content creator. The main advice was to pick a niche, stick to that niche and never deviate otherwise risk losing your audience’s attention.

This made me sad.

As someone who’s thrown themself into projects in virtually every niche under the sun, it makes me feel like I’ll never build an audience because I just can’t niche down. Ok, it’s less that I can’t, and more that I just don’t want to.

I feel so much resistance towards the idea of putting myself in a box for the sake of appealing to other people.

I either want to do everything or do nothing.

Over the years I’ve started (and abandoned) about 700 creative projects based on my interests at the time.

There was a travel blog that I abandoned after realizing how stressful it is to travel AND create content about it. There was the art brand I started, then stopped working on after comparing myself to every “real” artist online. There was the marketing blog that attracted one too many internet marketing bros. There was a design blog I started because I just…