Take the Lesson: Don’t Mess with Navigation Labeling
Is it Efficacy or is it Protection? Or, said another way, stick to what works.
For some odd reason, one of the things I enjoy most about my job working in pharmaceutical advertising is the daily ability to research and understand search trends.
I love this because it is a window into the human mind. The way people speak to Google, Bing, Yahoo, etc., is a direct window into how people:
- Relate to a machine