Take the Lesson: Don’t Mess with Navigation Labeling

Is it Efficacy or is it Protection? Or, said another way, stick to what works.

For some odd reason, one of the things I enjoy most about my job working in pharmaceutical advertising is the daily ability to research and understand search trends.

I love this because it is a window into the human mind. The way people speak to Google, Bing, Yahoo, etc., is a direct window into how people:

• Relate to a machine