The Pharm House Pod: Bringing the Fire and the Fury

Tech Solutions, Voice Assistants, and Strategic Implementation

If you work in the pharmaceutical advertising industry you know that once summer hits, the tactical planning season is upon us. For some people, the summer means vacations, planning trips with friends and family, or hanging out under the sun on a lazy afternoon grilling burgers and drinking a bottle of suds.

For the pharma advertising industry though, the summer means the mad rush of planning for the year to come.

With the summer upon us, we thought it a great time to sit down to chat about a few of those possible tactics and if they are actually a good idea.

In this episode of The Pharm House we debate the following:

• Are voice assistants a good tech solution for HCPs and treaters?
• Is the chatbot a worthy solution for pharma branded websites looking to acquire information on their audience?
• Does a desktop vs. mobile build directly impact the usability and purpose of implementing a voice assistant skill or a chatbot tool?
• Overall, how do we properly determine if a given technology, the new shiny toy, is actually worth the buck? How do we determine when, where, how, and why a new shiny toy should be implemented?

So pull up a chair and pop in those earbuds. Welcome to The Pharm House.

As always, happy to have you onboard for our ride through the pharma advertising world.

Brad Yale can be reached for comment at brad.yale@ddbhealth.com. Feel free to reach out to let him know how The Pharm House can improve and if you are an industry professional how you can join the conversation.